Trade Secrets Blog

Green, Eco-Friendly, and Recycling are all huge buzz words these days. A company that can be considered green or eco-friendly will have a step up on the competitors in the minds of their clients and potential clients. It’s just one of those added benefits that doesn’t necessarily cost the company or the client more money, but all involved a feeling of doing good, and that has been known to sell products faster than anything else. Consider this, if there are two packages on a shelf at the same or extremely [...]

A tradeshow booth can make or break you at a tradeshow. If you are in a sea of sophisticated, attractive and eye-catching booths, and you are sitting at a folding table with a couple of chairs and a poster board backdrop, it will be hard for potential clients to take you seriously.

With all of the new technology that is floating around these days, it’s no wonder that some people are confused about what to use, when to use it, and more importantly HOW to use it. Blogging, Social Media, Traditional Marketing, Public Relations, Word of Mouth Marketing, deciding which one is best for your company and your tradeshow experience can be confusing at times.

Giving back is good business sense. Why? It shows that your company is out there to support not just their employees, and themselves, but also the community as a whole. If people believe that you are involved with your community, they will be more likely to purchase their products from you. Good business sense. It’s also the right thing to do. (Support the people that have helped you get where you are.) Base your philanthropic deeds with what works for you in your business model. Pick a cause that is [...]

Going Green is a new standard across many industries. Being green is a challenge that you want to undertake. Consider the benefits of recycling your exhibit and how this can improve the carbon footprint of your exhibit. It is beneficial to recycle your exhibit and not always going for the new model. First, benefit is the economic factor. Recycling your exhibit will save you money that you could put towards a new exhibit for the future or in other marketing ventures for your exhibit. Second, you are doing a kind [...]