Trade Secrets Blog

What strategic moves are you planning on implementing in the New Year? Do you have defined goals for your business? What trade shows and expos do you want to be part of this year? The end of the year is a good time to sit and think about what plans you have for your business for the following year. Time goes by quickly, and it is important to have a game plan for 2011. Where do you see your business going in 2011? Some things to consider for the upcoming [...]

Socializing with trade show attendees is a great way to draw attention to your company, and you want to maintain this interaction long after the trade show because these attendees are clients or potential clients and you want to be top of mind. Having a good marketing plan, using social media and a well-trained staff are all assets, which will generate continual interest in your company, but these can also be combined with other aspects to ensure that you are the go to company rather than a competitor, and being [...]

Flooring, lighting and technology are most often considered add-ons for your exhibit. Add-ons are often overlooked as features that can enhance the exhibit space. With a multitude of options, each having its own appeal and specific use, the choice of flooring is an important one. Each type of flooring can give the attendees a different feeling when they enter the exhibit. The Trade Group offers various types of flooring that will match whatever your needs are. Types of Trade Show Flooring 1. Mezzanine: Hardwood interlocking flooring with built-in wire management [...]

When designing an exhibit that knocks the customers socks off, the minor details are often ignored. Focusing on the small details can make your exhibit stand out in a big way. Add-ons are features that are often overlooked. Add-ons are features that can take your exhibit to the next level.

Everyone loves carnival games, they remind us of being young and taking chances in hopes of winning a prize. Remember tossing a ping-pong ball hoping to have a new gold fish by the time you went home? Throwing darts into balloons with the hope of winning the biggest teddy bear you’ve ever seen. You can use these same games to entertain and draw in an audience for your exhibit. Carnival games will entertain your potential clients. Interactive Games for Your Trade Show Booth There are two different types of games [...]