Trade Secrets Blog

The main goal for a business attending a tradeshow is to market the business, product and/or service to a new audience that could be in need of the company offerings. There are a million eyes that are looking at the exhibit, noticing every single detail of the company attendance, from the dress of the people working the booth, to the overall branding and design of the book. A business cannot afford to make a mistake or forget something that is critical to the event. To avoid such a potentially embarrassing [...]

Humans are visual people. We are instinctively drawn to bright colors, animated objects, and yes, the television. How many of us spend our evenings relaxing in front of the television? In fact, old fashioned gaming such as monopoly, scrabble and card games seems to have given way to the television these days. So, it is no wonder that exhibits that have television screens with rotating videos tend to draw a large crowd. Is this because people at tradeshows have become so overstimulated that taking five minutes to mindlessly stare at [...]

Maintaining brand image is an important factor to business success. What is the brand for your business? How can brand image be maintained? How does this transfer to your exhibit in a trade show? Trade Show Branding Strategy Business branding is the personality of your business. Successful branding incorporates bringing awareness to the business. An increase of awareness will generate more potential customers. These potential customers become customers, which increases your bottom line. When a business is branded properly, your customers and potential customers will generate conversation. The brand is [...]

A great way to market your business or organization is through trade shows and expos. This is often an over-looked medium for increasing visibility and reaching beyond your initial target market. When looking at your marketing plan for 2011, you may have included a budget for social media, advertising and various guerilla-marketing strategies, but have you considered creating an exhibit and showcasing your exhibit at various trade shows and expos? With a new year come new ideas, a healthy budget for first quarter and a desire to increase sales. Creating [...]

We at The Trade Group would like to take a moment to share our gratitude with our staff and our clients. We wish everyone a happy and fruitful 2011. Since our inception in 1986, we have consistently provided award-winning trade show exhibits. We will continue to offer state of the art designs that will showcase your business in the trade shows and expo events where you will be participating in this year. The Trade Group offers not only the latest and greatest when it comes to the element of design, [...]