Trade Secrets Blog

Eco-Friendly Trade Show Ideas Green is the new black these days, so why not make your trade show appearance a green one to bolster customer support and keep the environmental impact as small as possible. It is becoming more and more important to consumers, organizations and governments that everything we do in our daily lives is environmentally sound. So why not bring that green thinking from our domestic lives to the trade show? Admittedly there is a very wide range of what is considered green enough between different people. Simply [...]

Promotional items are a great way to gain interest in your products and business. If they are useful items then they will get used and the prospect will have your branding in mind whenever they need a service from within your niche market. Should the promotional item be creative or provide a great novelty factor the prospect will remember you because of your humor, ingenuity and creativity. And they might even give your potential customers something to do in that short wait at your trade show booth before they speak [...]

Trade Show Design Tips & Strategies Your trade booth should represent your company in the light you need it to. You can achieve this through many mediums including sound, lighting and marketing tips, but a quality color scheme can help to unify everything and increase your branding. You could choose a color scheme that either matches your company colors or compliments them. You might go for something that has that WOW factor and if so, then go for vibrant, bright and slick color palettes. Choosing the right color scheme can [...]

Increasing Trade Show Sales and Leads At a trade show there are many important things that you need to consider to make the most of your attendance. Trade booth layout and design, gimmicks, service, ethos, informing your clients that you will be attending are all very important aspects of managing your trade show attendance. More importantly you need your trade show staff to have a good 20 second opening sales pitch to bring in those new customers. The very purpose of going to the trade show is not only to [...]

Sometimes, when you walk around a trade show, you see a few booths that have excellent displays but have no customers at all. They may have one of the best products in the entire show, but because it’s just two guys sitting at a desk (albeit with a great product on show) they are not actively selling it, and lack any hooks to get the customers to visit them, they end up having no interest in the booth or product all day. Top 6 Trade Show Traffic Builders The quickest [...]