Trade Secrets Blog

When attending a trade show as an exhibitor one of the main factors is controlling your budget. While it is clear that a business needs to spend money to make money, it’s not so wise just to throw money at something that may or may not bring back enough revenue to compensate for your trade show expenditure. It’s important that once you have decided on an appropriate budget that your stay within that budget. Sometimes this is easy and other times this can be a problem. It’s even harder to [...]

If you have read our blog in the last few weeks you now know what a QR (Quick Response) code is and how to make your very own code. However we feel there is still one last bit of information that you, the readers, need to know. This will be a QR best practices guide; if you’re going to make one then you will want to use it effectively. As you saw in our last post, generating a QR code is a quick and easy way of adding some interactivity [...]

Trade shows are great for business as they allow you generate sales and new business, find new leads and connect with the market. You are at a trade show to show off what you have accomplished and what you have to offer the industry. It’s therefore critical that you are prepared for such an event where you’re judged by peers and critics alike. Below is a checklist of things for you to prepare before your trade show appearance. History Prep yourself and your team on the history of the event. [...]

At a trade show you are clearly competing with other exhibitors who might be your direct or indirect competition. You need to stand out, offer something that they do not, and draw your potential customers in. They can be modest, kitsch, hyped, over the top, extravagant, normal or curious, but the main point is that they provide a hook that can pull people in from the other side of venue. There have been some great hooks that have provided a great return on investment. From giveaways to cupcakes they have [...]

Generate QR Codes for Trade Show Exhibits Now that you’ve seen the previous article on how to use QR codes at your trade show exhibit, we thought it imperative to provide a handy guide on how to go about obtaining a QR code for yourself. This should help you to facilitate the inclusion of QR codes within your promotional materials and stand display. First of all you need to locate a good service with which you can create your Quick Response code. There are many different mobile applications, computer programs [...]