Trade Secrets Blog


Scent Marketing: The Next Big Trend For Trade Shows?

Posted July 26, 2011 | No Comments » |

How to attract attendees to your trade booth through their sense of smell. One of the biggest goals of any company attending a trade show is to share their company message with attendees and to leave a lasting impression of their brand on each person that they speak with. While there are many, many different ways to achieve this―handing out promotional products, giving an effective, attention-grabbing presentation, talking one-on-one with each and every potential lead―the only marketing efforts that will truly lead to sales in the future are the ones … Read More

Chicago Auto Show Trade Show Models

Should You Use Promotional Models At Trade Shows?

Posted July 21, 2011 | 1 Comment » |

Using promotional models as a way to attract attendees to your booth. It’s no secret that we live in a very image-based society. Simply looking professional is not enough anymore in the business world―you have to embody the message of your company while also dressing nicely, looking attractive, being extremely pleasant and acting appealing all at the same time. Whether you like it or not, the way you look and present yourself is often judged and assessed in many different surprising situations: a job interview, a company meeting, a sales … Read More


4 Great Cell Phone & iPad Apps for Your Next Trade Show

Posted July 12, 2011 | No Comments » |

Cell phone and iPad applications that will enhance your trade show presentation. It seems like there is a cell phone app for everything nowadays: an app for doodling funny faces on top of your friends photos, a “copy cat” app that mimics everything you say in a funny cat voice, and even an app that helps you choose what you want for dinner when you don’t know yourself. While many of these applications are great for curing boredom and impressing your friends, there are many apps available for cell phones … Read More