Trade Secrets Blog

How to attract attendees to your trade booth through their sense of smell. One of the biggest goals of any company attending a trade show is to share their company message with attendees and to leave a lasting impression of their brand on each person that they speak with. While there are many, many different ways to achieve this―handing out promotional products, giving an effective, attention-grabbing presentation, talking one-on-one with each and every potential lead―the only marketing efforts that will truly lead to sales in the future are the ones [...]

Using promotional models as a way to attract attendees to your booth. It’s no secret that we live in a very image-based society. Simply looking professional is not enough anymore in the business world―you have to embody the message of your company while also dressing nicely, looking attractive, being extremely pleasant and acting appealing all at the same time. Whether you like it or not, the way you look and present yourself is often judged and assessed in many different surprising situations: a job interview, a company meeting, a sales [...]

Tips that will make you more comfortable speaking at trade shows. Many people have a great variety of terrible fears and phobias: a fear of heights, a phobia of dying, a fear of sharks, a phobia of the dark, etc. However, one of the most common fears for many different people is a fear of speaking in public or speaking in front of a crowd. Most people cannot quite pinpoint the biggest reason why they dislike public speaking―the amount of people looking at you, the fear of messing up or [...]

How multi-level trade booths can help you stand out among the crowd. One of the most important aspects of any trade show display booth is a design and set-up that will attract attendees and potential clients. While traditional set-ups and exhibit galleries are usually able to achieve this, you may find that sometimes, they just don’t pack enough punch or allow for the amount of space you are looking for from your booth. If your company is looking for something bigger and better than your traditional 10′ x 10′ inline [...]

Cell phone and iPad applications that will enhance your trade show presentation. It seems like there is a cell phone app for everything nowadays: an app for doodling funny faces on top of your friends photos, a “copy cat” app that mimics everything you say in a funny cat voice, and even an app that helps you choose what you want for dinner when you don’t know yourself. While many of these applications are great for curing boredom and impressing your friends, there are many apps available for cell phones [...]