Trade Secrets Blog

Tips for getting the most out of your money at your next trade show. While trade shows are a great way to get your message into the minds of clients and connect with strong, qualified business leads, it is no secret that these helpful shows aren’t always the cheapest events. Between shelling out money for a hotel, a plane ticket, your booth fee, exhibit costs and travel expenses, you start to wonder whether or not these trade show events are costing your company more than you’re gaining in return. However, [...]

Leave your trade show satisfied, happy and in proper health! A lot of hard work and effort goes into the success of a company’s trade show booth―months of rehearsing  and strategizing a marketing plan before arrival, choosing a booth exhibit that successfully reflects your brand and message, and speaking with each and every attendee who stops by, hoping to connect with a qualified lead. Because of all of the constant stress and focus that goes into each aspect of a trade show event, it is essential that exhibitors are in [...]

Choosing a trade show booth that stands out among the squares. The success or failure of your companies trade show experience can be measured by many different factors―how many leads were collected, how well-prepared your booth staff was, how successful your promotional products were, etc. However, at the end of the day, there is one single thing that can make the difference between a triumphant trade show experience and one that simply hit a dead-end early on―your trade show booth. Having an impressive trade show booth display and strategy is [...]

Tips for avoiding unexpected setbacks at your next trade show. Whether someone is a seasoned veteran or heading to their very first trade show exhibit, you can ensure that before each and every trade show begins, exhibitors all across the venue are typically asking themselves the same frantic questions― Have all of my displays arrived? Did I leave my exhibitor pass back at the hotel room? What happened to all of the extension cords we packed? If you’ve ever exhibited at a trade show before, then you realize just how [...]

Choose a giveaway for your trade booth that will really reflect your brand. If you’ve ever attended a trade show before, then you just know how many giveaways and swag prizes make their way around the show floor by the end of the day. Whether a company is handing out candy with labeled wrappers or a high-end engraved letter opener, nearly every exhibitor at a trade show has some kind of freebie. One of the biggest reasons many companies continue to offer giveaways at each and every trade show event [...]