Trade Secrets Blog

Important things to remember when preparing for your trade show. If you have ever had the experience of attending a professional trade show event, it can appear to be a relatively simple, pain-free procedure from the outside. You pack up your supplies and your team, head down to where the event is taking place, set up your table and start connecting with potential leads! And while these are the essential tasks performed by trade show exhibitors, the details and plans behind these occurrences go much, much deeper. If you have [...]

How to give a knock-out presentation at your next trade show event. Trade show events and exhibitions offer a great way for your company to speak one-on-one with different players and key figures within your industry. Whether you are selling products directly to other businesses or simply hoping to connect with qualified leads for future sales, one thing is for sure: you want to inform and interest trade show attendees in your goods and services. One of the best ways to truly reach out to potential clients and interest them [...]

The many benefits that an island display can have for your trade show. When you are setting up and designing a booth for your next trade show convention,  there are many different types of exhibition set-ups and table displays to chose from. Between simple table tops, multi-sized inline displays and impressive double-decker booths, it can be overwhelming trying to choose a design and layout that will work best for your company’s services and needs. Luckily, there are several types of booths and exhibits that can be completely customized to what [...]

Recent studies show the exhibition industry outperformed the US economy. It is no secret that the decline of the US economy has made a huge impact on each and every American business in the last ten years. Whether you are the company manager, a business executive, an entry-level salesman, or the head of your marketing division, chances are you have had to make some kind adjustment in your position in order to make up for the effect that the economy has had on the business world. One of the biggest [...]

How to achieve more leads at your next trade show. Trade show events offer many different opportunities for businesses and exhibitors―the chance to meet with other companies in their industry, a platform to share their products and services, and a great opportunity for business to business marketing outside of the normal sales floor environment. However, while each one of these opportunities is an added benefit of a trade show event, there is one main reason why businesses choose to exhibit at a trade show in the first place―to increase their [...]