Trade Secrets Blog

Most often, companies begin to think about the cost of a tradeshow before they have even completely committed to attending the tradeshow. Of all of the costs associated with a tradeshow presence, the two that are most often discussed first are the cost of the attendance at the tradeshow itself, and the cost of the display that will be used to showcase your company. It is sometimes difficult for a company to decide which display is right for them, and whether they should rent or purchase their tradeshow exhibit. Hopefully, [...]

In the past, tradeshows were conducted much differently than they are now. With marketing, social media, PR and branding all being thrown into the mix, tradeshows have become a large part of many companies lead generation. Tradeshow exhibits used to be very basic with a poster board and a person or two standing behind it. Sharing business information was done with business cards that had a phone number, address, and more recently web address and email address. The only way clients could get a hold of the businesses they wanted to [...]

Sometimes a whisper is more effective than a scream to get a message across. This applies in speaking as well as the design of an exhibit. Designing the trade show exhibit to have more impact, without being overly obvious or blatant through reduced clutter, can amplify your message. How many words are too many? Handing out materials that are heavily filled with copy can cause more damage than good. Overuse of copy can intimidate and turn off potential clients and customers. Clients want to know exactly what your company offers [...]

Exhibitors with restricted budgets can utilize a rental exhibit as an option. If your company is only planning to attend a few shows the cost advantage of renting versus owning an exhibit may make a smart choice…

Are you using blogs as a social media tool to improve your marketing for your trade show? Do you know how blogs can tie together pre-show, show floor and post-show activities to achieve maximum results?…