Trade Secrets Blog


Tradeshow Cost Saving Measures

Posted December 28, 2011 | No Comments » |

Without a doubt, tradeshows, tradeshow exhibits, and attending a tradeshow itself can be a costly endeavor…


Using Direct Mail To Promote Your Exhibit

Posted December 16, 2011 | No Comments » |

As much as we are driven by technology, face-to-face interaction is paramount while promoting your business via traditional methods. Trade show….


Stand Out In a Crowd

Posted December 13, 2011 | No Comments » |

In order to succeed in business, companies have begun to rely on trade shows as an indispensable tool in attracting potential buyers who could become long term clients…..


Five Reasons For Bringing Your Business To A Tradeshow

Posted December 8, 2011 | No Comments » |

Participating in trade shows can be both hectic and costly; especially if your staff have to travel to represent your company. This means that not only are your employees not doing their regular jobs, there are also travel, accommodation and food expenses. But still company owners and managers take the time and money to attend trade shows. Have you pondered why? Let’s explore the top 5 reasons to exhibit your business and by the time we reach the end of this blog, you will have your answers. Trade Show Benefits … Read More


Choosing The Right Exhibit Type

Posted December 6, 2011 | No Comments » |

A successful trade show requires a clear and comprehensive strategy that begins long before you go to the show, and only ends long after the show as prospects are entered into your pipeline and eventually become clients and customers. Because the stakes are high, you must make a good impression. This includes having the right staff and having the right exhibit. There are two main factors to consider when selecting your type of exhibit: budget and your company’s specific needs. For example, if you want to improve your presence with … Read More