Trade Secrets Blog

Improve your company’s trade show experience with these resolutions. Now that January is coming to a close and we are finally starting to relax again after the chaos and stress of the holiday season, it is time to start thinking about new year’s resolutions and how we can work to improve our business practices in 2012. It is easy to fall into familiar practices and routines when it comes to the day-to-day actions of our company, but we all have things that we either need to start or stop doing [...]

An impressive ROI isn’t about spending as much money as possible to drive your desired outcome; it’s about getting more and better results from every dollar spent. So when it comes time to investing in new exhibit properties, consider an exhibit rental as an option. Rental means flexibility. An exhibit rental’s flexibility lies not only in the wide array of customizable exhibits now available to trade show managers, but also in the scheduling and budgeting process. 1) Consider how you intend to use your exhibit.   Does your branding change [...]

Tips for picking lighting that compliments your company booth. One of the main reasons in which many businesses decide to exhibit at trade show events it to show off their products and services to attendees , industry leaders and qualified sales leads, while at the same time bringing in new business for their company. Luckily, there are several different ways that you can accomplish this through your trade show exhibit. In the last few years, many trade show exhibitors have begun bringing in high-tech digital accessories or complex display graphics [...]

Tips for using YouTube for marketing at your next trade show event. In this day and age, nearly every single trade show exhibitor will include images and graphics into their booth displays, whether it’s through an impressive infographic detailing their products and services, a high-tech banner stand featuring their marking message, or a simple sign with their company logo hanging across their booth. After all, as they say, a picture is worth 1,000 words. However, if a simple image has the power to attract attendees to your company’s products and [...]

Should you refurbish your old trade booth or opt in for a newer model? Your companies brand image says a lot about their overall products and services. A company that consistently appears in trade publications or industry specific magazines will be looked at as experts in their field. At the same time, a company that has no product models, image examples or information about their services will not be a company that is sought after at their trade show event. However, business knowledge and industry expertise are not the only [...]