Trade Secrets Blog


Why So Square? Try An “Out-Of-The-Box” Trade Show Exhibit

Posted June 26, 2012 | No Comments » |

Choosing a trade show exhibit that stands out among the squares. The success or failure of your company’s trade show experience can be measured by many different factors―how many leads were collected, how well-prepared your exhibit staff was, how successful your promotional products were, etc. However, at the end of the day, there is one single thing that can make the difference between a triumphant trade show experience and one that simply hit a dead-end early on―your trade show exhibit. Having an impressive trade show display and strategy is critical … Read More


Show Me The Light: Benefits Of Effective Trade Show Lighting

Posted June 21, 2012 | No Comments » |

Tips for picking lighting that compliments your company booth. One of the main reasons in which many businesses decide to exhibit at trade show events it to show off their products and services to attendees , industry leaders and qualified sales leads, while at the same time bringing in new business for their company. Luckily, there are several different ways that you can accomplish this through your trade show exhibit. In the last few years, many trade show exhibitors have begun bringing in high-tech digital accessories or complex display graphics … Read More


Tech Q & A: Bring Technology Into Your Trade Show

Posted June 19, 2012 | No Comments » |

It seems as though every single day there is a new piece of technology or a groundbreaking social networking that is released into the business world….


Positive Changes: Go Green At Your Next Trade Show Event

Posted June 13, 2012 | No Comments » |

How to incorporate eco-friendly trade show accessories into your booth. In this day and age, green technology seems to be taking over every aspect of our lives, from the automobiles that we drive to the appliances that we use in our homes. However, while these changes may seem as minimal as switching to a different electronic brand or paying a little more for a light bulb, these simple steps towards going green can make a huge impact on the good of our homes and can benefit the entire earth in … Read More

6 Simple Do’s and Don’ts For Trade Show Events

Posted June 5, 2012 | No Comments » |

Trade shows are a great opportunity for any business or company: they give you a helpful platform to market a new or existing product…