Divisions
As one of the industry’s leading providers of trade show exhibits and services, The Trade Group® understands the importance of having a fully equipped arsenal on your side every time you step into an exhibit hall. While exhibit design is one of the more critical elements of executing a flawless trade show, we know there is more required of exhibitors today than sitting and waiting for prospects to approach you. At today’s events, exhibitors not only have to capture the eye of prospects, but also drive the right prospects to their exhibit and effectively track and measure ROI.
We understand the importance of offering these necessary services, so much so that we built two distinct divisions, FISH Software and Midago. These divisions are dedicated to providing exhibitors with the best-in-class lead management and multimedia design. With dedicated staff and resources, FISH Software and Midago can help exhibitors with every facet of their trade show strategy.
Midago was established to help you find your voice in a crowded hall by handcrafting business-changing experiences. We promote quality companies in a unique way by combining online digital experiences with traditional marketing media.
Midago can create media ranging from the simplest brochure-type website to broadcast-quality video and audio production, animation, Flash and much more. Our aim is always the same—to create an engaging, eye-popping experience.
Find out more at Midago.com.
FISH Software was designed to help exhibitors integrate pre-show, at-show and post-show marketing communication in order to capitalize on leads that exhibit the strongest propensity to buy and to weed out non-qualified prospects.
FISH allows exhibitors to immediately qualify prospects, rank them according to pre-defined criteria and then distribute the leads to the sales staff directly after a show.
Find out more at FISHsoftware.com.