Your product is amazing. In fact, it’s so good that it should be able to sell itself. But, look at it, sitting all alone on a table or shelf or endcap.
Now, look at the other guy’s product, which isn’t as good as yours. But, that person has really put some effort into a display. It’s intriguing and eye catching, colorful and tells you about the product without going overboard.
Their product may not be as good as yours, but it looks better, and, unfortunately, that may be all that matters.
Don’t despair. You can turn that sad little display from drab to fab with a little effort and these six tips.