In a growing economy highlighted by expanding markets, it's not surprising that your company could come across multiple shows taking place at the same time that you would like to attend. Considering that a large number of companies sell into more than one market, you may frequently find yourself attending shows with differing requirements. When your company faces the dilemma of attending two shows at the same time with only one exhibit, renting the additional exhibit quickly becomes a viable and beneficial option.
Even when shows are a week or two apart, dismantling and shipping your exhibit to the next show turns into a logistical nightmare. No one needs that unnecessary stress added to an already stressful situation. By renting the additional exhibit, you're creating a number of options for that next show that you otherwise would not have had. If you believe in maintaining a consistent exhibit design to help prospects associate your exhibit with your company, then you can always rent an exhibit similar to the one you own. Or, if the event pulls a different demographic, you may want to rent a completely different exhibit (size and design) in order to specifically meet prospects' expectations for that event.