The Debate Between Renting vs. Purchasing Trade Show Exhibits Rages On
Over the years, management has tightened the reins on trade show budgets, yet expectations for lead generation and cost justification have climbed. The funds once allocated for an event went primarily to create an impression the day of; now, those funds have been dispersed and are expected to cover pre-show marketing efforts, the event itself and post-show follow-up. Additionally, marketers are facing more competition than ever in almost every industry. These macro-economic factors have facilitated a change in the trade show industry at all levels, but especially in exhibit purchasing.
The solution? Rental. It offers flexibility and service previously unavailable in the industry.