The Trade Show 101 White Paper Series was created with every exhibitor in mind. In an effort to forward exhibiting best practices, a series of white papers has been created to address every facet of exhibiting, from designing your exhibit, to setting goals and objectives, to pre-show marketing, to follow-up and ROI. Here is a list of the topics the Trade Show 101 White Paper Series will cover in seven different white papers:
· Setting goals and objectives
· Designing exhibits to align with trade show goals
· Aligning pre-show tactics to support trade show goals
· Trade shows from prospects’ perspectives
· Booth staff training and at-show tactics
· Post-show tactics
· Innovations and trends in the exhibit industry