Trade Secrets Blog


How to Increase Targeted Foot Traffic Your Booth: Part II

Posted July 24, 2015 | No Comments » |

Now that you’ve executed your pre-show social media strategy and content leading up to your event, it’s time to use it to provide interesting, engaging real-time updates from your booth. In the first post of this series, we talked about pre-event marketing strategies to target high-level executives, key stakeholders and new business partners to your booth. By using your existing audience on your email list and social media channels, you can build awareness and attract interest for exclusive product release and demonstrations at your booth. The second part of this … Read More


How to Increase Targeted Foot Traffic to Your Booth: Part I

Posted July 17, 2015 | No Comments » |

Now that you’re deep in the design process to build a show-stopping exhibit, it’s time to focus on driving foot traffic to connect with potential clients and business partners face-to-face. Here are a few things to keep in mind as you plan your integrated pre-show email and social media marketing strategy to target your most qualified clients and prospective partners.     Set Realistic and Reasonable Goals for Your Sales Team Goal-setting is an integral factor in achieving success at your next trade show. These goals can be to reach … Read More


How to Motivate Your Booth Staff to Maximize Team Success

Posted July 7, 2015 | No Comments » |

An essential component to your team’s overall success at your next trade show is creating a collective focus. You can have the best looking booth in the room, but without a team of enthusiastic, energetic and motivated sales staff, your show may not be successful. Here are three proven ways that ensure overall team success for you and your booth staff. Set Clear Goals and Expectations for Each Staff Member It’s critical to get everyone on the same page and working toward a common goal if you want your trade … Read More


5 Ways to Make Trade Show Shipping Less Stressful

Posted June 26, 2015 | No Comments » |

From designing the elements of your trade show exhibit to selecting the best floor plan to maximize the flow of your booth, sometimes it can feel like the planning process of producing a showstopping exhibit can feel overwhelming. After you’ve approved design decisions and booked your flight and accommodations, your next task is to get your booth to arrive on time and in one piece at the venue. Here’s the secret to coping with the stress of shipping your trade show exhibit: organization and planning. We have 5 tips and … Read More

4 Ways Double Deck Exhibits Deliver High Impact with Limited Space

Posted June 19, 2015 | No Comments » |

When it comes to designing an effective trade show exhibit, the key is not only to outshine your competition but also to create an experience that attracts attendees and potential clients to interact with you and your products. An exhibit space bursting at the seams with either too many people or too much product might make a booth visitor claustrophobic. Rather than sending your attendees into sensory overload with an abundance of products and information, one way to maximize your limited space is to take your booth to another level … Read More