After a previous show experience with another marketing service ended in disappointment, IOGear turned to The Trade Group® in hopes of producing a successful outcome for CES 2016. In a collaborative effort between IOGear’s desires and The Trade Group’s ideas, we were able to bring their vision to life and generate a positive and professional experience. // read more
I am sure everyone is familiar with a swag bag. For those who aren’t, it is the bag that they give you when you enter for all your take-home tchotchkes, such as lanyards, pens, coupons, and other promotional materials from event sponsors. The appeal of the swag bag is simple. It is the physical embodiment of a sponsor’s messaging and is intended to be something the attendee keeps with them throughout the event. With any luck, they will take home key chains, letter openers and stress balls emblazoned with your company’s logo, serving as a reminder for when they may need your products or services. The unfortunate reality is that unwanted materials get trashed and most of these items, including the bag itself, never make it past the hotel parking lot. The question is: Is there a better way to deliver promotional materials to attendees that cuts down on waste and gets you better exposure? The answer is: Yes, there is! It is called a Virtual Swag Bag, and it is the wave of the future.
Last year, we conducted market research to find out what exhibit design trends were clicking with event marketers. We also asked exhibitors what design elements and features they would like to see that weren’t readily available in the market.
Since The Trade Group design team planned to develop a new line of reception counters and tables, we hoped this insight would offer a little inspiration to our product development team, and it did. // read more
What is the purpose of putting up your exhibit at an event? You want to attract attendees and potential customers—but how does it stand out among the crowd of other exhibits? At The Trade Group®, we solve this dilemma by offering extensive accessories to add to your exhibit. From lighting and A/V to flooring and shelving, there are numerous options to spice up your space!
Everyone knows the booth is the “wow factor” that initially draws attendees into a space, but how do you engage them and establish potential prospects? Videos and motion graphics are great as moving billboards but are quickly forgotten; handing out brochures will leave your opportunities strewn on the floor and swept into the trash. Populating your booth with informed and prepared booth staff is an invaluable strategy to leave a lasting impression on your guests and drive trade show ROI.
The growing influence of global social networks like Facebook, Twitter, and Instagram makes reaching out to your potential prospects or even just the general public accessible in a matter of heartbeats—if you can only catch their attention. A great way to propel your ideas forward and encourage attendees to check out your event is to connect your brand and what you do to your global audience through these social media outlets. Using a relevant topic or phrase, also known as a hashtag, makes your post more visible to people linked to those topics. Why limit your event to the eyes of event exhibitors when access to a world of people sits at your fingertips?
Whether you’re launching an event marketing program for the first time or expanding an existing initiative, buying a new exhibit could put a big dent in your marketing budget. Fortunately, buying new isn’t the only option available. Pre-owned exhibits offer a budget friendly alternative, and you don’t need to sacrifice quality to save.