Trade Secrets Blog

trade show

7 Simple Ways to Find Inspiring and Unique Trade Show Display Ideas

Posted December 17, 2014 | No Comments » |

Are you preparing to design a new trade show display or looking for ideas to freshen up an existing exhibit? Fear not! Inspiration can be found from both expected and unexpected sources, you just need to keep an open mind, do a little research and seek out input from trusted resources. Keep in mind, the basic rules of creative design apply to trade show display design, too. Look for modern and unique color combinations, structural finishes (fabric, metal, wood, paper, composite, recyclables, etc.), graphic fonts, audio/sound, tech accessories, interactive components … Read More


Can David Beat Goliath at Trade Shows? You Bet!

Posted October 3, 2014 | No Comments » |

Face-to-face events provide loads of opportunities for new businesses to meet and connect with their target audience. At the same time, some lesser-known brands find it difficult to emerge from the shadow of larger, well-known brands. Sure, Sally’s Soda Shop probably isn’t going to have anywhere near the marketing budget of a Coke or Pepsi, but your brand can still grab attention from the big guys, if you’re fearless and creative. So how can your up-and-coming brand steal the spotlight? Fire on all cylinders with a carefully designed trade show … Read More

trade show manager

21 Must-Have Tools for New Trade Show Managers and Event Marketers

Posted September 24, 2014 | 1 Comment » |

Managing a trade show or event marketing program takes time and stellar organizational skills. Oh, and a little industry insight doesn’t hurt either. If managing a trade show or event marketing program is new for you, have no fear. We’ve compiled a list of essential tools and resources to help you either get a new program off the ground or take an existing program to new heights. Glossary of trade show and event terms. Don’t know the difference between a pop-up display and a modular exhibit? Wondering what drayage really … Read More


Shine a Light on Key Employees to Elevate Your Brand at Trade Shows and Beyond, Part 2 of 2

Posted September 17, 2014 | No Comments » |

Part 2: Develop an Event-Focused Strategy for Face-to-Face Opportunities In part one of this two part post, we discussed developing a long-term strategy around transforming key employees into thought leaders. This strategy can play a significant role in elevating a company’s brand, because customers and prospects gravitate to industry experts. They want to find solutions to their problems and can achieve this by speaking with your company leaders and product experts at face-to-face events. Most importantly, the more people get to know your key employees (thought leaders), the more familiar … Read More


5 Ways Guerrilla Graphics Can Grab Attention

Posted September 3, 2014 | No Comments » |

Incorporating effective graphic elements into a trade show display can be among the most effective ways to make a booth stand out from the crowd. While these graphic components are often reserved for broadcasting corporate identity or spotlighting a product or service, they can also be used to create vivid messages that make strong impressions upon the viewer. The use of graphics can extend well beyond your booth proper. With a little creativity and planning, you can promote your trade show presence in unconventional ways – making use of everything … Read More