Trade Secrets Blog


5 Valuable Tips to Generate Leads Instantly with Video Content

Posted August 19, 2015 | No Comments » |

Marketers in the past relied on video content more for image and brand building than generating leads. Today, however, more CMOs understand the value of video as a lead generating mechanism. This is especially true for big brands with larger marketing budgets, according to the annual B2B Demand Generation Benchmark report put out by marketing software comparison site, Software Advice. If you’re not using video marketing to generate leads – and who doesn’t want to generate more leads? – then read on. Formulate a solid, goal-driven plan. Kick off this … Read More


CEIR Report: How Exhibitors Measure Trade Show ROI

Posted August 14, 2015 | No Comments » |

On July 27, 2015, The Center for Exhibition Industry Research (CEIR) revealed the results of a new study that evaluates the outcome of exhibiting and the overall ROI of investing in exhibitions. This report offers helpful insight to exhibition managers and C-level executives alike. It includes data pertaining to how exhibitors evaluate the outcome of exhibiting, the nature of trade show participation, types of metric used and how these practices vary by exhibitor characteristics and objectives for exhibiting. Set Goals and Objectives for Exhibiting When forced to rank the top … Read More


How to Create an Effective Trade Show Follow-Up Plan

Posted August 5, 2015 | No Comments » |

Your event may be over, but the work for your sales staff has only just begun. It’s time to turn your at-show targeted foot traffic into actionable leads for you and your sales staff. Here are four essential tips and tricks to remember as you follow through on the qualified leads you secured on the trade show floor. Continue to Engage with People on Social Media Meaningful conversations continue on social media, well past your event’s end. You’ve used social media to build anticipation and awareness for your booth at … Read More


How to Ensure a Stress-Free Exhibit Installation

Posted July 30, 2015 | No Comments » |

Often when planning for a trade show, we get caught up in the fun stuff: designing the exhibit and creating marketing materials – or the must dos: booking airline tickets and hotel rooms. But often we forget to prepare for the all important day – or days – of exhibit set-up. Here are a few tips to ensure your next exhibit installation goes as well as possible.     Meet All Service Form Deadlines Pay close attention to due dates for completing and submitting your service forms. Most forms also … Read More


How to Increase Targeted Foot Traffic Your Booth: Part II

Posted July 24, 2015 | No Comments » |

Now that you’ve executed your pre-show social media strategy and content leading up to your event, it’s time to use it to provide interesting, engaging real-time updates from your booth. In the first post of this series, we talked about pre-event marketing strategies to target high-level executives, key stakeholders and new business partners to your booth. By using your existing audience on your email list and social media channels, you can build awareness and attract interest for exclusive product release and demonstrations at your booth. The second part of this … Read More