Trade Secrets Blog


Q/A with Trade Group VP of Design Mike Graziani (March 2015)

Posted March 19, 2015 | No Comments » |

Q/A with Trade Group VP of Design Mike Graziani (March 2015) Mike Graziani is The Trade Group’s Vice President of Design and has been with TTG since 1997.  He manages one of the most comprehensive design departments and talented creative teams in the trade show industry. Mike oversees all activities of the design department, from graphics and exhibit structure to video and motion graphics, and helps to shape the creative direction of all Trade Group projects. When you first approach a client, what are the first steps taken to get … Read More


Avoid the Mundane, Why You Should Ask Intelligent Questions at Trade Shows

Posted December 30, 2014 | No Comments » |

A recent industry blog post offered readers a variety of icebreaker questions they could use to start conversations on the trade show floor. The goal, of course, is to draw prospects into the exhibitor’s trade show booth to take the conversation further.   At first blush, a casual opening question may stop an attendee in his or her tracks, but at the end of the day, you need to entice the prospect to extend the conversation. Discussing the weather or who won the game only goes so far, and it won’t … Read More

double decker

Movin’ On Up: How to Capitalize on Extra Space in Double-Deck Exhibits

Posted December 29, 2014 | No Comments » |

If your trade show exhibit is busting at the seams, it may be time to expand to a larger space. You could extend your booth space outward, which will increase exhibiting costs, but have you ever considered expanding upward? Along with additional space, double-deck trade show exhibits provide major visual impact on the trade show floor along with privacy for exclusive meetings and special events.   Think a double-deck trade show exhibit might be a good fit for your organization? Here are seven ways to use that extra space for … Read More

to do

Top New Year’s To-Dos for Trade Show Managers

Posted December 27, 2014 | No Comments » |

As we kick off another new year, now is an opportune time to take stock of last year’s accomplishments and make plans for the coming months. Savvy trade show managers will carve out time early in the year to assess the health of their trade show exhibit/s (and related resources), plan for staff training and education and weigh options for improving event marketing ROI in the new year.   If you want to make the most of your trade show program, be sure to include the following items on your … Read More


28 Outside-the-Booth Tactics to Promote Your Brand at Trade Shows

Posted December 19, 2014 | No Comments » |

A significant portion of a typical event marketing strategy focuses on driving traffic to the company’s trade show booth. Event marketers tirelessly seek out the latest in trade show giveaways and craft creative marketing messages to help raise brand awareness and promote key products and services. While we don’t dispute the importance of driving booth traffic, trade show promotional products and messaging shouldn’t reside exclusively inside your booth space. If you really want to make a huge brand impression at trade shows, think outside of the booth. Unless you’re exhibiting … Read More