Trade Secrets Blog


5 Ways to Make Trade Show Shipping Less Stressful

Posted June 26, 2015 | No Comments » |

From designing the elements of your trade show exhibit to selecting the best floor plan to maximize the flow of your booth, sometimes it can feel like the planning process of producing a showstopping exhibit can feel overwhelming. After you’ve approved design decisions and booked your flight and accommodations, your next task is to get your booth to arrive on time and in one piece at the venue. Here’s the secret to coping with the stress of shipping your trade show exhibit: organization and planning. We have 5 tips and … Read More

4 Ways Double Deck Exhibits Deliver High Impact with Limited Space

Posted June 19, 2015 | No Comments » |

When it comes to designing an effective trade show exhibit, the key is not only to outshine your competition but also to create an experience that attracts attendees and potential clients to interact with you and your products. An exhibit space bursting at the seams with either too many people or too much product might make a booth visitor claustrophobic. Rather than sending your attendees into sensory overload with an abundance of products and information, one way to maximize your limited space is to take your booth to another level … Read More


Q/A with Trade Group VP of Design Mike Graziani

Posted June 2, 2015 | No Comments » |

Q/A with Trade Group VP of Design Mike Graziani (June 2015) Mike Graziani is The Trade Group’s Vice President of Design and has been with TTG since 1997.  He manages one of the most comprehensive design departments and talented creative teams in the trade show industry. Mike oversees all activities of the design department, from graphics and exhibit structure to video and motion graphics, and helps to shape the creative direction of all Trade Group projects. When you first approach a client, what are the first steps taken to get … Read More

Trade Show Exhibiting

Go Big or Go Home?

Posted April 3, 2015 | No Comments » |

The moniker “go big or go home” isn’t an uncommon sight in the trade show industry. Since the resurgence of trade show exhibiting following the recession, more companies are considering major spends on trade shows than in previous years. Still more companies are contemplating jumping into the trade show waters for the first time to see what kind of return they can expect in future endeavors. But, is going “big” the best option? Well, that depends. The branded double deck exhibit donned in all the bells and whistles is not … Read More


Multimedia Technologies, a Looking Glass into your Brand

Posted March 31, 2015 | No Comments » |

By providing an immersive customer experience, multimedia technology acts both as an icebreaker and a valuable information source for customers. Crafting an experience that includes branded videos, interactive demos and streams of live events not only helps attract target audiences, but gleans meaningful insights into an exhibition’s success. Attract Crowds You only have seconds to make an impression at any given trade show. Strategically crafted visual media creates a competitive advantage by offering an experience that matches customers’ contemporary expectations. Provided the product tailors to a company’s target audience, digital … Read More