When you’re prepping for an upcoming trade show or event, one of the biggest challenges oftentimes is how to market to attendees and potential customers at the show since and get the best bang for your buck. A trade show is an excellent channel for lead generation and branding benefits for your business – if done properly. A GREAT tool in your tool belt is creating online content during and directly after the event Trade shows are a prime opportunity to integrate content you already have while also producing new content such as interviews and Q&A from industry influencers or insiders. Be bold and creative with the content you build!
In the age of rapidly developing technology, businesses are learning that social media is a powerful tool for reaching and engaging with audiences. In a report published by TrackMaven, Instagram utilization by Fortune 500 companies was analyzed between May 1, 2015 and May 1, 2016 to determine trends in Instagram adoption and usage, components of top performing posts, the most competitive and most effective times to post, as well as the benchmarks for Instagram follower growth, engagement and more. // read more
An “iBeacon” is a tiny transmitter that sends out Bluetooth low-energy (BLE) signals to mobile devices such as smartphones and tablets. The iBeacon is Apple’s version of this technology that was geared towards iPhones and iPads. These low-energy signals are great for event attendees because they do not drain your device battery, and they’re perfect for indoor environments since they’re able to broadcast through walls and other physical objects. Think about how convenient that is for conferences, meetings, conventions, trade shows and other events! You can easily engage with attendees because almost everyone everywhere owns a smartphone or device. // read more
If you’re looking to make a greater impact and reach, you need to get on the content marketing train now—it is one of the most effective strategies marketers use today! According to research conducted by MarketingProfs and the Content Marketing Institute, 88% of B2B (business-to-business) and 76% of B2C (business-to-consumer) marketers are using content marketing as a key strategy. But hold on…businesses and consumers don’t have the same goals and mindsets, right? A single person is not going to have the same objective as an entire business, so you need to be aware of your audience and be intentional about the content you offer them.
With that in mind, let’s compare the essential differences between content marketing for B2B v. B2C.
While we wouldn’t use the word giddy to describe Bryan Beamon, The Trade Group’s Graphics Production Manager, he does get pretty jazzed when talking about all of the cool things he can create with the printing technology available at our Dallas headquarters.
Beamon currently has four printers at his disposal, which allow him to stretch his creative boundaries, while producing a wide variety of exhibit graphics for an endless number of applications. // read more
You’ve been pulled over for a traffic violation and you’re scrambling to persuade that policeman to not write you a ticket this time. You use logic to explain that the traffic light was still on yellow when you looked, or maybe you try appealing to the officer’s emotions because you’ve been having a really bad day already. When you were a kid, the new medieval-themed Lego set just came out and you HAD to have it because your best friend has it and says it’s awesome. You beg your mom to get it for you because you’ll be so happy once you finally have it, you won’t ask for another toy ever again! // read more
The Trade Group’s product development team sure has been busy lately, and one of their latest tasks involved enhancing our Metalli® Compatto™ line of portable trade show displays. The team’s marching orders were to integrate fabric graphics as an option, simplify exhibit setup and give exhibitors more alternatives for customization. // read more
One of the biggest benefits experiential marketing programs offer is they allow face-to-face marketers to capture data about individual attendees and customize experiences based on that intelligence.
- Want to find out what experiences your audience liked or interacted with most – and which experiences they didn’t?
- Want to be able to learn from every event and improve end user experiences and outcomes – get more leads, engage more visitors, etc.?
- Want to know how many captured leads turn into sales and when?