Trade Secrets Blog

Trade Show Exhibiting

Go Big or Go Home?

Posted April 3, 2015 | No Comments » |

The moniker “go big or go home” isn’t an uncommon sight in the trade show industry. Since the resurgence of trade show exhibiting following the recession, more companies are considering major spends on trade shows than in previous years. Still more companies are contemplating jumping into the trade show waters for the first time to see what kind of return they can expect in future endeavors. But, is going “big” the best option? Well, that depends. The branded double deck exhibit donned in all the bells and whistles is not … Read More

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Multimedia Technologies, a Looking Glass into your Brand

Posted March 31, 2015 | No Comments » |

By providing an immersive customer experience, multimedia technology acts both as an icebreaker and a valuable information source for customers. Crafting an experience that includes branded videos, interactive demos and streams of live events not only helps attract target audiences, but gleans meaningful insights into an exhibition’s success. Attract Crowds You only have seconds to make an impression at any given trade show. Strategically crafted visual media creates a competitive advantage by offering an experience that matches customers’ contemporary expectations. Provided the product tailors to a company’s target audience, digital … Read More

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Q/A with Trade Group VP of Design Mike Graziani (March 2015)

Posted March 19, 2015 | No Comments » |

Q/A with Trade Group VP of Design Mike Graziani (March 2015) Mike Graziani is The Trade Group’s Vice President of Design and has been with TTG since 1997.  He manages one of the most comprehensive design departments and talented creative teams in the trade show industry. Mike oversees all activities of the design department, from graphics and exhibit structure to video and motion graphics, and helps to shape the creative direction of all Trade Group projects. When you first approach a client, what are the first steps taken to get … Read More

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Avoid the Mundane, Why You Should Ask Intelligent Questions at Trade Shows

Posted December 30, 2014 | No Comments » |

A recent industry blog post offered readers a variety of icebreaker questions they could use to start conversations on the trade show floor. The goal, of course, is to draw prospects into the exhibitor’s trade show booth to take the conversation further.   At first blush, a casual opening question may stop an attendee in his or her tracks, but at the end of the day, you need to entice the prospect to extend the conversation. Discussing the weather or who won the game only goes so far, and it won’t … Read More

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Movin’ On Up: How to Capitalize on Extra Space in Double-Deck Exhibits

Posted December 29, 2014 | No Comments » |

If your trade show exhibit is busting at the seams, it may be time to expand to a larger space. You could extend your booth space outward, which will increase exhibiting costs, but have you ever considered expanding upward? Along with additional space, double-deck trade show exhibits provide major visual impact on the trade show floor along with privacy for exclusive meetings and special events.   Think a double-deck trade show exhibit might be a good fit for your organization? Here are seven ways to use that extra space for … Read More