Trade Show Exhibit Advice Blog by Trade Group

6 Tips to Maximize Table Top Displays in Small Spaces

Posted January 21, 2014 | No Comments » |
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Exhibitors have used table top displays to tell their stories for decades. These compact and handy trade show exhibits can be cost-effective, easy to transport and come in a variety of shapes and sizes. They work well when booth space is limited or as an add-on that enhances a larger exhibit. If you use table top displays at smaller shows or in tight spaces, you should take steps to ensure your exhibit doesn’t get lost in the crowd. Consider these tips if a table top display will factor prominently into [...]

Engage Prospects at Trade Shows with Knowledgeable Booth Staff and Effective Tools

Posted December 31, 2013 | No Comments » |
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People attend trade shows for a number of reasons: educational opportunities, making a purchase, networking and more. As an exhibitor, it’s your job to stand out in the crowd, attract attention (and traffic) to your trade show booth and engage in meaningful conversations with prospects and customers. In order to facilitate engagement and turn conversations into sales, invest in ongoing training and effective tools for your booth staff. In this post we’ll highlight some key components of booth staff training as well as a variety of tools to help get [...]

Boost Exhibit Traffic with Pre-show Marketing

Posted December 26, 2013 | No Comments » |
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Any seasoned trade show marketer will tell you that their marketing activities begin months before a trade show opens. It’s important to advertise in exhibition materials and publications during the show and design compelling trade show displays that draw a crowd, but don’t stop there. If you take to time to develop a comprehensive trade show marketing strategy that includes pre-show marketing and engagement, you should be able to boost traffic at your trade show booth, sponsored activities and other event locations significantly. There are a number of tactics you [...]

5 Benefits of Using Trade Show Flooring in Your Display

Posted December 24, 2013 | No Comments » |
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If you’re weighing design options for a new trade show exhibit or looking for ways to enhance an existing display, don’t forget to include trade show flooring in your plans. Renting flooring is one option, but purchasing trade show flooring can be a cost-effective alternative. Trade Show Flooring Options Abound Whether you own a 10 x 10 display or a multi-level trade show exhibit, a variety of flooring options exist for exhibitors today. Some of the most popular flooring options include the following. Interlocking trade show flooring is available in [...]

5 Steps for a Smooth Trade Show Exhibit Design Process

Posted December 12, 2013 | No Comments » |
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Does your current trade show exhibit look tired? Are trade shows a new venture for your business and a trade show display purchase in your future? Whether your organization needs to upgrade an older exhibit or is starting from scratch, taking appropriate steps early on can help the design process run smoothly. 1. Allow yourself plenty of time. Your trade show exhibit is a big investment and the development and design process shouldn’t be rushed. You need time for initial strategic planning, budget approval, choosing a vendor as well as [...]