Trade Secrets Blog


5 Ways Guerrilla Graphics Can Grab Attention

Posted September 3, 2014 | No Comments » |

Incorporating effective graphic elements into a trade show display can be among the most effective ways to make a booth stand out from the crowd. While these graphic components are often reserved for broadcasting corporate identity or spotlighting a product or service, they can also be used to create vivid messages that make strong impressions upon the viewer. The use of graphics can extend well beyond your booth proper. With a little creativity and planning, you can promote your trade show presence in unconventional ways – making use of everything … Read More

new life

Is It Time to Breathe New Life Into Your Trade Show Routine? 3 Quick Tips

Posted August 29, 2014 | No Comments » |

Your company has been exhibiting at trade shows for decades. You run your trade show program like a finely tuned machine. You’ve got this, right? Not so fast. If you haven’t changed things up recently or on a regular basis, your trade show routine, may be getting, well … routine. As with any significant marketing investment, it’s always helpful to audit the effectiveness of your trade show marketing efforts and make adjustments when necessary. Check out the following tips if you need to breathe new life into your trade show … Read More

event marketing

5 Tips For Enhancing Your Event Marketing Strategy

Posted August 22, 2014 | No Comments » |

The average consumer is exposed to around 3,000 media messages every day. Of these, only about 50 will be remembered to some extent. Of those 50 just 4-5 are likely to command attention. Consequently, for event marketers, trying to achieve relevance and positive response with consumers is a major challenge – one likely not only to remain, but grow as digital messages proliferate.   Events Provide A Unique Means To Connect With Consumers A productive way to foster that critical connection with the consumer is through in-person engagement. Trade shows, … Read More

trade show

7 Essential Ingredients Every Trade Show Exhibit Needs

Posted August 13, 2014 | No Comments » |

Have you ever wondered if your trade show exhibit has all the right stuff? Whether you’re kicking off the design process for a brand new exhibit or hoping to enhance an existing display, these trade show essentials should be included in your exhibit design plan. (Links to loads of bonus resources included, too!) 1. Intuitive Design. Experienced exhibit designers will tell you that there’s more to exhibit design than the fusion of structure and the client’s branding. While these two aspects are important, an effective exhibit design will merge the … Read More


3 Surefire Ways to Attract and Engage Millennials at Trade Shows

Posted August 8, 2014 | No Comments » |

Depending on the source, the millennial generation (or Gen Y) was born somewhere between the early 1980s up to (or near) the year 2000. By 2020, millennials will comprise nearly half of the workforce, and that percentage will continue to expand as more millennials enter the workforce and the baby boomer generation retires. If your trade show marketing plan doesn’t include tactics that target millennials, your company could be missing out on valuable leads. In order to market effectively to this group, revamp your strategy so it caters to the … Read More