Trade Secrets Blog


Can David Beat Goliath at Trade Shows? You Bet!

Posted October 3, 2014 | No Comments » |

Face-to-face events provide loads of opportunities for new businesses to meet and connect with their target audience. At the same time, some lesser-known brands find it difficult to emerge from the shadow of larger, well-known brands. Sure, Sally’s Soda Shop probably isn’t going to have anywhere near the marketing budget of a Coke or Pepsi, but your brand can still grab attention from the big guys, if you’re fearless and creative. So how can your up-and-coming brand steal the spotlight? Fire on all cylinders with a carefully designed trade show … Read More

trade show manager

21 Must-Have Tools for New Trade Show Managers and Event Marketers

Posted September 24, 2014 | 1 Comment » |

Managing a trade show or event marketing program takes time and stellar organizational skills. Oh, and a little industry insight doesn’t hurt either. If managing a trade show or event marketing program is new for you, have no fear. We’ve compiled a list of essential tools and resources to help you either get a new program off the ground or take an existing program to new heights. Glossary of trade show and event terms. Don’t know the difference between a pop-up display and a modular exhibit? Wondering what drayage really … Read More


Shine a Light on Key Employees to Elevate Your Brand at Trade Shows and Beyond, Part 2 of 2

Posted September 17, 2014 | No Comments » |

Part 2: Develop an Event-Focused Strategy for Face-to-Face Opportunities In part one of this two part post, we discussed developing a long-term strategy around transforming key employees into thought leaders. This strategy can play a significant role in elevating a company’s brand, because customers and prospects gravitate to industry experts. They want to find solutions to their problems and can achieve this by speaking with your company leaders and product experts at face-to-face events. Most importantly, the more people get to know your key employees (thought leaders), the more familiar … Read More


5 Ways Guerrilla Graphics Can Grab Attention

Posted September 3, 2014 | No Comments » |

Incorporating effective graphic elements into a trade show display can be among the most effective ways to make a booth stand out from the crowd. While these graphic components are often reserved for broadcasting corporate identity or spotlighting a product or service, they can also be used to create vivid messages that make strong impressions upon the viewer. The use of graphics can extend well beyond your booth proper. With a little creativity and planning, you can promote your trade show presence in unconventional ways – making use of everything … Read More

new life

Is It Time to Breathe New Life Into Your Trade Show Routine? 3 Quick Tips

Posted August 29, 2014 | No Comments » |

Your company has been exhibiting at trade shows for decades. You run your trade show program like a finely tuned machine. You’ve got this, right? Not so fast. If you haven’t changed things up recently or on a regular basis, your trade show routine, may be getting, well … routine. As with any significant marketing investment, it’s always helpful to audit the effectiveness of your trade show marketing efforts and make adjustments when necessary. Check out the following tips if you need to breathe new life into your trade show … Read More