Trade Secrets Blog

Make your trade show exhibit more visually stimulating with these tips. There is a popular quote from Henry Ford which says, “To see a thing clearly in the mind makes it begin to take form.” It is this idea which explains why many people are visual learners over textual learners, or why some people only begin to understand complex concepts once they are visualized in front of them. Therefore, when it comes time to explaining your company’s products and services at a trade show, sometimes being visual is better. After [...]

These helpful books will help you grow and succeed as a trade show exhibitor. The wise and well-known Dr. Seuss once said, “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” While he may have been speaking about the magical and imaginative ways in which reading can transport you, these clever words can also be applied very accurately to the business world. The day that we stop learning and reading about our industries is the day that we [...]

How to make your trade show exhibit new and exciting for every attendee. Given that most trade shows are annual events, it is not uncommon to see many companies exhibit at the same show year after year. After all, if it is an industry-specific event that attracts many clients and potential leads for a particular business, it is only natural to keep coming back to these events―that’s where the leads are! However, given that many annual trade shows also tend to attract the same attendees year after year, it is [...]

Presentations are a great way to connect with trade show attendees. One thing that many exhibitors struggle with when they are on the trade show floor is connecting and delivering quality information about their company to the thousands of people continuously walking past their exhibit. While it is impossible to engage every single attendee who is at a trade show, there are several strategies that exhibitors can utilize to share their message to many people at once, then filter out the qualified leads from the crowd. One popular strategy that [...]

The online and digital trends at CES offer inspiration for current exhibitors. Each year, there are a few trade show conventions and conferences that attract interest and attention from all across the globe. These are typically the events that kick off some of the largest product announcements and launches for popular industries all around the country, and also define the trends that will be front and center in the upcoming year. One particular conference that has quickly gained popularity over the years is the International Consumer Electronics Show (CES) held [...]