If you’ve spent any time exhibiting at trade shows or hosting corporate or special events, you may believe unreliable, inconsistent and costly wireless networks are a given. Fortunately, The Trade Group has found a formula that delivers reliable wireless connectivity 100 percent of the time – without any failures or drop outs – anytime, anywhere. // read more
Preparing for a successful trade show or event requires thorough planning across the board, and on the marketing end this is the most crucial part of the show process. Besides the emails and flyers, the marketing department needs to methodically consider the types of promotional products a booth should offer attendees. Neglecting to do so could result in an ineffective and wasteful promotional giveaway.
Did you know that adding effective visual elements to your content can increase its impact by a whopping 94%? This isn’t a paltry inflation we’re talking about. People are drawn to instant visual stimulation, so copying and pasting a couple stock photos won’t cut it—visual storytelling is just as important as the other content you produce. Your target audience will interpret your brand and form impressions established by the images or graphics you present to them, therefore it’s critical that you put some consideration into every element.
In our continued efforts to expand the options available for our clients’ exhibits, The Trade Group® is now offering a new surface alternative that can be installed virtually anywhere on your display! Whether you’re looking to enhance your flooring, walls, or even your counters, our stone laminate surfaces will have you covered. This option is ideal for high-end, themed exhibits—or even corporate interior projects– that call for more than a standard printed panel or fabric surface (don’t worry, you can still print on the stone surfaces).
Here at The Trade Group™ we’re all about researching and developing the latest eye-catching features for our exhibits that will bring all the attention to our clients’ displays. One of our new processes is not only flashy, it’s exceptionally versatile as well—it can be incorporated into almost any facet of an exhibit, from signage to counters to entire walls! Our LED etching technique is a unique way to make displays dynamic and customizable. // read more
According to a report conducted by the Center for Exhibition Industry Research Index, the trade show industry is maintaining a favorable growth rate in Q1 this year with a 2.6 percent increase from last year’s same quarter. This steady success rate is precipitated by solid industry sectors such as building, construction, transportation and food, along with an overall rise in trade show industry revenue.
The trade show industry is not only stable; it’s steadily prospering despite a stagnant macroeconomy. In fact, the industry just marked another consecutive quarter of year-to-year growth for the 23rd time!
With so much content to showcase for your company or brand, the amount of articles and blogs can really stack up and get buried on your website. Consider creating interesting, quality video content that people watch instead of reading. Videos can be stand-alone content or they can even accompany your blog to give your audience an in-depth visual of the blog’s subject matter. According to Facebook creator, Mark Zuckerberg, videos are the future—they tell your story in the most visually compelling approach.
What if you don’t have an expensive video camera and don’t know a lot about editing videos—what do you do? // read more
If your trade show or event marketing budget is tight, you may wonder: How can I get a custom looking exhibit at an affordable price? You’re in luck. When we envisioned our new Alfa line, our goal was to expand customizable options for clients, while keeping costs in check.
So why will YOU love our Alfa portable trade show displays? // read more