TRADE SECRETS BLOG
Choosing Trade Show Promotional Products That Provide Value
Tips for picking promo products that are effective marketing tools.
When it comes to marketing your company at a trade show, there are several different avenues that you can take. Some exhibitors choose to use flyers or promotional pamphlets, others have moved all of their marketing efforts online in the last decade. However, without a doubt, one of the most popular forms of marketing that continues to be effective is the use of promotional products
Promotional products not only consistently bring in the desired results of sales and profits, but they are also a long-time favorite of trade show attendees. These products help to keep your brand at the forefront of your consumers mind, while also providing them with a valuable tool that can be used in their day-to-day lives―if you choose your products wisely.
Many trade show exhibitors have also found that a valuable promotional item can provide significantly extended coverage over many of their other marketing channels. For instance, studies show that the average trade show attendee said that they held on to a promotional item for an average of 5.8 months. This means that this item is delivering a set message for a far longer time that a traditional form of advertising.
However, it’s important to remember that trade show attendees are also receiving promotional items from other companies too. Therefore, you should always be unique in your approach and choose an item that provides value and worth. Here are just a few tips for picking a promotional product that is also an effective marketing tool for your company:
Choose Products That People Use Every Day
The best way to decide on a product of value is to choose an item that attendees will actually use, and will continue to use over time. For instance, while a tin of mints with your company logo on the outside will be a tempting treat for attendees, this is an item that will be thrown away as soon as the tin is empty. Therefore, choose items that people will use and interact with on a daily basis; a tote bag, a blanket, a pen, an umbrella, etc.
Tie In Products To Your Event
If you really want people to remember your company, it is helpful to associate your company with the trade show you are attending. However, do not be too blatant or overly promotional. Choosing a design that features a relevant logo or symbol will help to evoke a certain concept and trigger the memory of your interaction without spelling it out.
Remember That Your Products Reflect Your Company
The promotional products that you choose say a lot about your company―what you represent, what you believe in, who you are as a brand. Therefore, choose products that reflect your messaging and beliefs. For example, if you are a company that prides themselves in being socially responsible, consider using eco-friendly products to reflect this at your event.
If you have further questions about promotional products, or you are looking to purchase some custom products for your next trade show event, be sure to contact The Trade Group today.
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