Trade Show Case Studies
Possibilities are endless with our ability to design a custom environment that reflects your company’s brand and personality. Whether we provide a solution for your exhibit with a simple tabletop or create a double deck exhibit system, we can design, build and install the entire project.
Challenge: Due to strict European regulations, any video game content depicting violence is restricted from viewing for those show guests under the age of 13. The Trade Group was challenged to create an exhibit design allowing those old enough to play the access to a rich interactive gaming experience while those under 13 are able to still enjoy learning about the game and it’s characters.
Solutions: Custom 72’ x 79’ exhibit that measured 26′ tall. The domed two-story structure featured custom lighting and video projection. Included 40 workstations and several monitors ranging from 36” touch screens to a trio of 65” screens to create an expansive video wall.
Exhibit Products & Services: Exhibit and graphic design, custom exhibit structure, international exhibit fabrication, interactive audio-visual technology solutions, multi-game player kiosks, turn-key exhibit management.
Challenge: HealthMedX required an integrated exhibit solution for multiple spaces and event types.
Solutions: 20×30 Islands, Fleet of 10×10, Table Top and Banner Stand Displays
Exhibit Products & Services: Metalli® Structure, Creative Design, Graphic Production & Exhibit Management
HealthMedX was seeking a new exhibit house to provide a 20×30 island solution for their upcoming Global Aging Conference. They wanted an exhibit that reflected their marketing vision while still incorporating the functional aspects they needed in their space.
Client: New Orleans Convention and Visitors Bureau
Challenge: New Orleans Convention and Visitors Bureau asked The Trade Group to create a space that says “New Orleans is better than ever” following the devastation of Hurricane Katrina.
Solutions: 20×20 Island reconfiguring to 10×30, 10×20 and 10×10 inlines. Powder coated aluminum with custom details to create a New Orleans environment.
Exhibit Products & Services: Metalli® Custom Structure, Creative Design, Graphic Production & Exhibit Management
The New Orleans Convention and Visitors Bureau exhibit was designed to say “We’re still here and better than ever!” The Trade Group® team was thrilled to work with the renown elements such as lamp posts, street signs and latticework to recreate “The Big Easy”.
Industry: Internal Awareness Campaign
Challenge: USAA has a strong internal green initiative and wanted to create employee awareness through a series of eye-catching displays that were also eco-friendly.
Solutions: Lightweight Metalli Compatto structure that is recycled as well as recyclable. Large impact graphics utilize recycled PVC and recycled paper. Each exhibit incorporates LED lighting meaning less energy used.
Exhibit Products & Services: Metalli® Compatto Structure with additional custom components, Creative Design, Graphic Production and Installation Services.
This USAA sustainability project involved a series of earth-friendly displays to promote the USAA “Commitment to Green” initiative. The series includes four themes: Earth, Air, Water and Energy. (The Earth theme is shown here).
Challenge: Tik-a Tock required a fun and child-friendly interactive kiosk to be placed in retail stores to allow young kids to create their own books, all while incorporating the Tic-a-Tock brand.
Solutions: A custom kiosk solution designed as an oversized open book, complete with backlighting to mimic the book pages. Large built-in touch-screen stations allow the children to easily design their book. The remaining portion of the kiosk provides product samples and book examples emphasizing the brand.
Exhibit Products & Services: Custom Structure, Backlighting, Graphic Design & Production and Touch-screen Technology.
Tik-a-Tok allows kids to not just read books but actually create books. This interactive kiosk enables them
to craft their story, add their pictures to create their tale and have it printed into a high quality hard cover
book to share with family and friends.
Talk with a Trade Group sales consultant today to discuss your trade show requirements. We offer a full line of trade show products and services including displays, design
and more. Call us at (800) 343-2005 for your trade show exhibit needs.