High Tech Trade Show Display

Goals

• To create a new mural to showcase their internet security product suite.
• To create a high-tech image that could be used for many applications and formats.
• Mural would need to be “evergreen” and usable for future products/campaigns.
• To provide a design for a demonstration kiosk that would be used in conjunction with the backwall exhibit.

Special Challenges:

• The images used would need to reflect the benefits of the products without literally representing any of the actual products.

Results:

• The back wall image was comprised of various photos representing security and investigation arranged in a “building blocks” motif over a large background image of a metallic globe.
• The singular background helped to define the entire 10′×20’ space and allowed the space to appear larger than it actually was.
• Pre-fabricated metal truss was utilized as the framework for the workstations.
• Simple base plates and cantilevered keyboard shelves added stability and functionality without bulk.
• Custom logo caps were added to the top of each demo station for branding reinforcement.