TRADE SECRETS BLOG
Consider Trade Shows For 2011
A great way to market your business or organization is through trade shows and expos. This is often an over-looked medium for increasing visibility and reaching beyond your initial target market. When looking at your marketing plan for 2011, you may have included a budget for social media, advertising and various guerilla-marketing strategies, but have you considered creating an exhibit and showcasing your exhibit at various trade shows and expos?
With a new year come new ideas, a healthy budget for first quarter and a desire to increase sales. Creating an exhibit and attending trade shows are effective and economical ways to increase your bottom line. The first step is to choose a reliable and professional trade show firm to work with. The Trade Group is an award-winning firm that has been creating outstanding exhibits and helping clients market those exhibits successfully for decades. Our trusted staff can walk you through your trade show experience from the initial design choice to strategic marketing.
The first item on your agenda will be to determine what your budget allows for trade show expenses for the year. It is important to consider factors such as:
- Cost of the display.
- Cost to hire and train staff to work at your booth.
- Cost to participate in all of the shows that you desire to attend.
- Cost of promotional items.
- Cost of marketing your exhibit.
- Travel and Entertainment budget for staff.
Trade shows and expos are held all over the world throughout the entire year. Trade shows come in all shapes and sizes, with the ability to reach beyond your initial target market. A strategic trade show marketing professional can aid you in finding out what trade shows would be best for your business or organization to see the best ROI. Once you have the map in mind of what your desired tradeshows are, the next step is to determine what type of display you want.
Displays come in a variety of sizes, shapes and colors made out of a slew of possible materials. If your budget doesn’t allow for a custom display, renting exhibits is an excellent economic choice. If you are able to custom design a display, which is ideal, we can assist you with the design, the materials and the overall look that will satisfy your outcome needs. The only thing that limits you is your imagination. Once your display is designed and produced you are ready to hit the ground running.
Trade shows are often overlooked as an excellent marketing tool for your business or organization. Once the initial steps are taken to budget, design and plan what shows you wish to attend, the final step is to take your show on the road. You will be impressed with the positive outcomes that occur via this method of business marketing.
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