TRADE SECRETS BLOG

Good Trade Show Lighting Brings Out The Best In Your Products

By admin at April 21, 2011 | No Comments » |
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One of the main reasons that businesses and companies go to trade shows is to unveil and show off their brand new products and services. Of course the opportunities for networking and lead generation are also at the forefront when going to a trade show. Many of these companies and businesses will have remarkable trade show exhibits that are full of the latest design and technology to make their own exhibit look better than that of the competitors. It’s pretty common to see impressive trade show exhibits that are decked out with technology such as TV’s and computers to assist in their lead generation and product demonstrations. Modern conveniences and novelties also make many an appearance too, such as massage chairs and ice cream stalls to bring in those potential leads.

For those who have gone to a trade show to exhibit their latest products, you will find many interesting displays pertaining to those products. You will often find they do everything they can to make that product look at its absolute best when at the show. For instance it’s pretty common for automobile companies to display new engines, which will often have parts specially chromed just for the show, to give that extra oomph. Yet one thing that many businesses forget to do properly is pay attention to their trade show lighting. It is, after all, the lighting that affects the way in which we visually process an object.

It’s all too common to try and inspect a company’s latest product only for it to be bathed in shadows and even worse in orange lighting from incandescent bulbs. For many people just the sight of orange light is more than enough to put them off, never mind the fact that it changes the way we see the colors of the new product.

With your trade show lighting you want it to perfectly set off your brand new product, to make it look at its best. To achieve that look, you will need to avoid the orange lighting and instead opt for natural or bright white lighting, such as that from powerful LED bulbs. It’s always best if you can get natural lighting, but in the middle of a convention hall this is rarely possible, instead it’s ideal to opt for white LED lighting. For your product displays this would mean many small LED bulbs to reduce shadows and present your product in the most natural lighting you can, thus bringing out the natural beauty and colors of the object.

Perhaps you’re looking for trade show lighting for the entire exhibit and not just a display. A good choice to go with are powerful LED strips or perhaps fluorescent tubes as they produce a whiter light than incandescent bulbs.

If you want to display your products in the best possible light then opt for LED lighting. These are incredibly power efficient and longer lasting than traditional lighting. They will also add to your green credentials while at the trade show.

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