TRADE SECRETS BLOG
4 Tips For Public Speaking At Trade Show Events
Tips that will make you more comfortable speaking at trade shows.
Many people have a great variety of terrible fears and phobias: a fear of heights, a phobia of dying, a fear of sharks, a phobia of the dark, etc. However, one of the most common fears for many different people is a fear of speaking in public or speaking in front of a crowd.
Most people cannot quite pinpoint the biggest reason why they dislike public speaking―the amount of people looking at you, the fear of messing up or embarrassing yourself, nervousness about being rejected or laughed at―but many people will still outright refuse to get up in front of a crowd to present a project or to give a speech. In fact, many people would rather do extremely nerve-racking tasks such as jumping out of an airplane or riding a bull rather than simply talk in front of a large crowd.
However, public speaking is a large part of trade show events. You need to be able to discuss your products and services with potential clients, give a presentation about your company and their background, and sometimes even give a showing or demonstration of the product that you are selling. But, if you have a fear of public speaking, there is a good chance you may not be able to sell your products or land a potential lead.
Luckily, we have put together a simple list of tips and tricks that will make you a convincing and motivating public speaker at your next trade show event (even if you don’t feel like one):
Know Your Material
While this may seem like a given, you would be surprised at the amount of people who are so fearful of preparing for their speech that they simply get up on the stage and “wing it.” However, this could be a disaster, especially if you are nervous. Instead, be sure to understand the ins and outs of your product and have experience in the topic you are talking about.
Visualize Yourself Giving The Speech
It may seem a little bit cheesy, but picturing yourself successfully giving a speech can actually help trick your mind into feeling more confident. Imagine yourself speaking to the audience, your words are coming out strong and clear, and the audience is responding very positively. Picturing these images over and over again in your head will help to boost your confidence and calm your nerves.
Know Your Audience
Greet some of the members of the audience as they arrive to your booth. This will help you feel less intimidated than looking out at a crowd of unknown, unfamiliar faces. Be sure to tailor the content, tone and length of your presentation to the audience you are speaking to. Are they industry professionals or heads of their companies? If you are presenting a product or a service, your audience will most likely be expecting to learn something, while also being convinced and entertained from your presentation.
Practice, Practice, Practice
The only way to become more confident and sure of yourself when public speaking is to rehearse your presentation over and over again. Go through your speech several times to yourself in the mirror, practice to your dog, ask a friend of family remember to act as your audience―grab anyone who will listen to you and practice. The more times that you go through your presentation, the more you will begin to know the ins and outs of your speech.
While feeling some nervousness before giving a speech is natural, you can help to control your butterflies and feel more confident in your presentation by following the tips and tricks above. It’s also important to be confident in yourself―if you believe that you have the ability to deliver a powerful, convincing speech, others around you will believe it also.