Trade Show Exhibit Videos

Trade Show Exhibit & Marketing Webinars

Please feel free to watch our free webinars below, aimed at helping you be more successful with your events.

Trade Show Displays - Trade Show Exhibit

Effective Use of Video & Motion Graphics – For Trade Shows and Beyond

There’s no doubt about it – video is popular, and its presence on the trade show floor is ever increasing. It catches the eye, holds interest and increases retention. But it must be done correctly to truly leverage all it has to offer. In this Trade Group 20, you’ll see examples of how motion graphics will inform AND wow your prospects on the show floor – resulting in a memorable brand experience.

Tomorrow's Exhibits Today

Tomorrow’s Exhibits Today

Cutting-edge exhibit design and fabrication trends are often seen in Europe as much as two to three years before hitting the shores of the US. The Trade Group team experienced these trends first-hand at EuroShop – Europe’s largest retail trade fair – and we’re passing along everything we’ve learned to you in this 20 minute webinar.

All New 30-Minute Booth Staffing Webinar

Booth Staff Training

Face-to-Face
interaction is the #1
reason why buyers
choose to attend trade
shows. Learn how you
and your exhibit staff
can make lasting
impressions that
result in SALES.
You’ll learn how to overcome common complaints in this short, 30-minute session.

Tips for a Greener Exhibit Program

Tips for a Greener Exhibit Program

Whether your company has a formal Green Initiative, you feel eco-friendly practices will enhance your brand image, or if you simply have a personal interest in creating a smaller carbon footprint, your exhibit program is a great place to start Being Green.

Global Exhibiting

Simplifying Global Exhibiting

No matter your experience level, international trade shows can be a confusing and daunting task for most. This webinar will go step by step through the process to help you feel more comfortable and confident when exhibiting overseas.

The Trade Group - Trade Show Booth

Exhibit Enhancements

Making an impact on the trade show floor requires strategic thinking and execution. By thoughtfully integrating elements to enhance the effectiveness of your exhibit, your prospects and clients will remember you long after the show has closed. This webinar will show you how to take your existing exhibit to the next level and beyond.

Exhibit Design - Exhibit Booth Design

Inline Exhibit Design

With many inline exhibit
types, sizes, design
styles and price points
available, choosing the
right display to achieve
your goals can often
be an overwhelming
task. This webinar will
walk you through the
many options, as well
as the benefits of each, enabling you to make
the best choice for
your exhibit program.

Expo Booth Ideas - Trade Show Ideas

Why Use Trade Show Giveaways

Using promotional products to attract a prospect to your trade show exhibit can produce a very high return on investment if approached strategically. This webinar will illustrate how to achieve a great return using ad specialties both during the show and prior to the show to drive targeted traffic.

Custom Exhibits - Exhibit Builders

Redefining Custom Exhibits

Custom Exhibits have always been considered the pinnacle of trade show design. But these days the line between custom and modular has been blurred. So, when is a custom exhibit the right choice for you? In this webinar, we illustrate this transformation of custom exhibit design and share with you what this could mean for your bottom line.

 Trade Show Marketing - Trade Shows

Strategic Marketing For Trade Shows

Often the intent of a trade show is lost in the execution of the details. A measurable return on your investment should always be expected. This webinar will help you define measurable goals and objectives, provide suggestions for tactics that can increase your ROI and provide concrete measurement tools that enable you to justify all your hard work.

Social Media for Trade Shows

Social Media for Trade Shows

Event Marketers must have a firm grasp on the digital and social media tools to increase qualified visitors, as well as leverage the long-term benefits social interaction can provide. Learn how to harness the power of social media pre-show, at-show and post-show, so you’re sure to be remembered long after the show has closed.