Is A Pop-Up The Right Display For Your Trade Show?

By admin at September 25, 2012 | No Comments » |

Enhance your next trade show experience with a custom pop-up display.

Any person who has ever exhibited at a trade show before knows just how hectic and chaotic these types of events can be, from the paperwork that must be completed beforehand, to scheduling meetings with potential clients. Plus, that doesn’t even include all of the actual preparation that goes into speaking with attendees and promoting your products and services. Given all of these different tasks, the last thing that you want to be doing at your next trade show event is spending hours setting up your exhibit.

While large trade show exhibits and extravagant displays can be well worth the money and effort when it comes to return on investment, that does not make them any less complicated to assemble.  Sure, you can hire an experienced company to assemble and dismantle your display, but for exhibitors who are on a tight budget, it may not always be a viable option.

Luckily, there are a variety of trade show displays that offer a unique marketing solution to exhibitors on a budget, while still drawing attention toward their products and services.

Pop-up exhibits are one of the most convenient and affordable trade show displays that are available to exhibitors. These easy-to-assemble marketing tools can be used in conjunction with other trade show displays, or can even be featured on their own as a tool to attract attendees and potential leads.

Here are just a few more reasons why many exhibitors across the country are turning to pop-ups for their next trade show:

Great For Traveling

Pop-up displays are becoming very popular among many trade show exhibitors for a variety of reasons, but mostly due to their portability and lightweight nature. Their convenient aluminum framework can fold compactly, while the graphics can be rolled or in some cases even stay on the frame when collapsed. Not only does this make them easy to manage and tote to and from trade shows, but it also makes them relatively inexpensive to ship. The smaller pop-up displays can even be transported as airline baggage or in your company vehicle.

Simple To Assemble

One of the biggest advantages of a pop-up trade show exhibit is the fact that they are durable and easy to assemble. Their lightweight aluminum frame simply pops open like an accordion and can be easily locked into place in seconds. The graphic panels featuring your unique message can be attached just as simply.


Like almost all trade show exhibits, pop-up displays come in a variety of sizes and configurations to help you stand out from the rest of the exhibitors. You can choose an exhibit that features one singular bold graphic message or choose to be flexible with your message with multiple graphics. Another advantage of using pop-up displays is that they can be changed simply by switching out the graphic panels, rather than having to purchase a completely new display.

If you’re looking for an eye-catching, light-weight, portable exhibit, consider purchasing or renting a pop-up for your next event. For more information about these beneficial stands, as well as information and pricing for other trade show exhibits, contact The Trade Group today.

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