Exhibit Design of the Month

Below are images of an exhibit designed to scale from an inline exhibit to island exhibit to accomodate the needs of Bedford Laboratories from one show to the next. A description of the experience the exhibit was designed to provide is outlined below. Click on the images to view a full-size image of the the inline as well as the island exhibit from multiple angles.

A Walk Through the Bedford Exhibit

Approaching the exhibit: As you approach this exhibit you are welcomed by the cool, energetic tones that complement the finish of the structure. The large, curved graphics evoke a sense of stature and fluidity that are further emphasized by the curving canopies. From the back, the graphics begin to give you a subliminal sense of what Bedford Laboratories' expertise is in…injectable drug products. From the front, the exhibit greets you with “open arms” and warm colors that create a sense of comfort that welcomes you into the exhibit. There are multiple reception areas for meet and greet and visitor interaction. Screens can be placed on the exterior of the exhibit to create a dynamic, eye-catching traffic stopper.

Inside the exhibit: Once inside the exhibit, you are involved in a open yet intimate surrounding. Though the exhibit is substantial in structural size, the curves and open footprint of the exhibit stray the senses from feeling consumed by structure. The interior graphics use warm colors and imagery to give visitors a sense of serenity. This comfortable feeling emphasizes the belief that Bedford Laboratories differentiates itself from competitors by focusing on value, quality, relationships and being customer-centric. The style of the graphics provides a technologically advanced message but gives it a human slant so as not to project a cold or faceless company. The customer will know that he or she is dealing with people and not a corporation.

As you move throughout the exhibit, there are interactive workstations to engage. There is also ample space for literature to be displayed. Product are displayed throughout the exhibit for clients to experience. Detachable graphics are placed throughout to feature new products and messages. There is a semi-private conference area that is ideal for small meetings and intimate conversations.

Leaving the exhibit: You will leave this exhibit feeling relaxed and fulfilled. Coupled with the staff and expertise of Bedford Laboratories, this exhibit becomes the catalyst for establishing new client relationships and nurturing existing ones. The exhibit serves not only as a forum for trade show environments, but also as a marketing and branding tool for the Bedford name.