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In This Issue:
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Click for multiple designs |
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Letter from the President
Greetings all,
In the last issue of Trade Secrets we introduced a few of the new ways The Trade GroupTM is constantly innovating and developing the tools and knowledge needed to successfully execute your next trade show or event. From new product releases, such as the Curved Compatto, to publishing our newest installment of the Trade Show 101 White Paper Series, we are tirelessly working to help you make your next show as successful as possible.
This month we are continuing that trend by producing the next installment of the Trade Show 101 White Paper Series, to be released at the beginning of August, releasing even more new exhibit designs and by announcing the rollout of our completely redesigned corporate website, which will go live in early August.
We hope you enjoy Trade Secrets and find it informative. As always, feel free to contact me if you have any questions, comments or concerns, or if you just want to talk about how to improve your trade show experience.
Sincerely,
Chris Stone, President
The Trade GroupTM |
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Trade Show 101 White Paper Series
Register now to excel at trade shows
The Trade GroupTM has published the first three installments of the Trade Show 101 White Paper Series, all of which can be downloaded by registering for the white paper series. The first three installments include:
- Hitting the Mark: Setting Effective Trade Show Goals and Objectives
- Designing Exhibits to Support Trade Show Goals
- Pre-Show Tactics that Support Trade Show Goals
Each white paper has covered a separate topic, each equally important in the overall strategic scheme of things. The next installment, which will be published in August, takes a look at a trade show from attendees' perspective. |
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How do attendees approach a show? How long to they plan to stay? How many companies do they plan to visit? Do they plan to walk around to see what’s out there, or do they already know who they want to talk with? How do they want to interact with booth staff?
These questions, along with other nuggets of insight into the mindset of attendees, will be covered in the next installment of the Trade Show 101 White Paper Series. The only way to get it is by registering for the white paper series. Do you have any topics you would like The Trade GroupTM to cover in a white paper? Let us know.
[ Register to receive each installment of the Trade Show 101 White Paper Series ] |
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Exhibit Design of the Month
Take a stroll through Bedford Laboratories' inline and island exhibit
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In this month’s design of the month, we’ll take a stroll through Bedford Laboratories island exhibit to share with you the experience attendees receive as they approach the exhibit, visit with the booth staff inside and as they leave.
Capturing the eye of an attendee is important, but it is equally as important to make sure the attendee is surrounded with a comfortable yet engaging exhibit that accurately portrays the brand and message of the company. Follow the link below to view the design of the month and read about the experience attendees are provided with as they approach the exhibit and interact with the staff.
[ Follow this link to take a stroll through the design of the month. ]
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The Trade GroupTM Completely Redesigns Corporate Website
Check out the new and improved website in August
In August, The Trade Group will release the completely redesigned corporate website. The new site was designed with exhibitors in mind and it features many new sections not available in the current website. A few of the upgrades that will provide users with a truly exceptional online experience include easier navigation site, an endless gallery of exhibits and a knowledge center containing white papers, articles, a blog, current and past newsletters and other valuable content.
Make sure to bookmark the new site once it is live and visit it frequently to keep up with industry trends and to take advantage of all the complimentary white papers and articles, which are consistently added to the knowledge center. We designed the site to help you exhibit successfully, and we hope you take advantage of all the site has to offer. |
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The Trade Group'sTM Summer Clearance
Take advantage of discounted banner stands, table tops, table drapes, literature racks and more
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The Trade GroupTM will have a summer clearance on table top displays, table drapes, banner stands and literature racks in the coming weeks. There will be thousands of dollars to be saved.
With the purchase of a premium table top display, you will receive a FREE table drape and literature rack. The table drape will include your company logo. Plus, with the purchase of the table top display, you will be qualified to purchase banner stands and flooring at a highly discounted rate. This summer sale will save you thousands, so be on the lookout for future promotions.
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