The Trade Group :: Trade Secrets Newsletter

In This Issue:

Click for multiple designs

Letter from the President

Greetings all,

Summer is finally here, and we’re working to make sure the movie industry isn’t the only one introducing smash hits. In an ongoing effort to spice up our products and services, we’re rolling out a number of innovative ways to help exhibitors exhibit more successfully.

To begin with, I’d like to share with you the newest addition to the Metalli^TM line—Curved Compatto. The new Curved Compatto gives you a true alternative to pop-ups, and, if you act now, you can get a banner stand free with the purchase of a Curved Compatto!

We’re also pleased to announce the release of the newest installment in our Trade Show 101 White Paper Series, “Pre-Show Tactics That Support Trade Show Goals^TM.” This new white paper explores one of the hottest and most read topics in the industry! Get the newest addition to our white paper series now, and be sure to look for new releases in the coming months.

Finally, I’d like to tell you about our new Referral Appreciation Program. We want to thank you for your business and reward you for your referrals. Simply follow this link to learn more about this new, rewarding program.

We hope you enjoy Trade Secrets^TM and find it informative. As always, feel free to contact me if you have any questions, comments or concerns, or if you just want to talk about how to improve your trade show experience.

Sincerely,

Chris Stone, President
The Trade Group^TM

White Paper: Pre-Show Tactics That Support Trade Show Goals^TM
Register now to receive the third of six Trade Show 101 White Papers

Introducing "Pre-Show Tactics That Support Trade Show Goals^TM," the third white paper in the Trade Show 101 White Paper Series. This series of white papers is designed with every exhibitor in mind, from the rookie to the vet. Throughout 2006 we worked with countless exhibitors to help them overcome the challenges posed by the event industry. The Trade Show 101 White Paper Series explores those challenges and provides valuable advice on how to overcome them. Each white paper will focus on a different challenge ranging from setting effective goals and objectives to pre-show marketing to measurement and ROI.

As one of the most in-depth white papers written on the topic, "Pre-Show Tactics That Support Trade Show Goals^TM" takes a thorough look at pre-show tactics and methods that will allow exhibitors to meet their trade show goals and objectives.

[ Get "Pre-Show Tactics That Support Trade Show Goals^TM" now. ]

Exhibit Design of the Month
Get a free banner stand with each purchase of Curved Compatto!

Finally, there’s a true alternative to pop-ups! The new Curved Compatto provides exhibitors with a dynamic look that will allow your exhibit to stand out in a sea of pop-ups! The new design is lightweight, portable and easy to set up, making it easy to pack in one portable case but still able to support monitors and shelves. Because it is so lightweight, it has a low cost of ownership and will save thousands in labor, weight and dreyage over the life of the exhibit! Like all Metalli^TM designs, the Curved Compatto is available to rent or buy. For the month of June and July, you will receive a free banner stand with every purchase of a Curved Compatto. For other Metalli^TM designs, visit http://www.metallidisplays.com.

[ Check out multiple Curved Compatto designs here. ]

Referral Appreciation Program
Save on graphics and earn gift cards for each referral you provide!

We appreciate your business. Every client and project is equally important to us, whether it be a client of 10 years or one week. We’re so glad we have clients like you! Come to think of it, maybe you could help us find more clients like yourself! Now you can help us extend The Trade Group’s products and services to more companies like yours. We hope that your experience with us compels you to spread the word about The Trade Group.

We want to show you our appreciation for your referral. If we book an appointment from your referral, we will give you a coupon worth 10 percent off your next graphics order and send you a $25 gift card to either Starbucks^®, the Apple iTunes^® Store or Chili's^®. Follow this link to fill out the referral form, and we’ll take care of the rest.

[ Complete the referral form here. ]

Trade Show Myth or Legend
Are these trade show stories true or merely urban legends?

Rarely does a trade show take place where a trade show urban legend isn’t created. Oddly enough, however, many times the stories you hear are absolutely true—as unbelievable as they may seem.

Take the quiz from this month’s edition of Exhibitor Magazine and guess for yourself which of these bizarre trade show occurrences actually happened and which ones are fabricated for your enjoyment.

[ Click here to take Exhibitor's "B-lieve It or Not" quiz. ]