| Take the Trade Show Challenge to see how you fair against your peers. |
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| 1. |
Only one-third of attendees place a high level of importance on face-to-face interaction during the pre-purchasing stages of the continuum. |
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a. True
b. False |
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| 2. |
According to attendees, which stage of a relationship is the most important for face-to-face interaction? |
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a. Awareness building
b. Evaluation of products or services
c. Narrowing of choices
d. The purchase
e. Implementation of product or services |
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| 3. |
The average time attendees spend viewing exhibits over a three day period is... |
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a. 3 hours
b. 5 hours
c. 7 hours
d. 9 hours |
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| 4. |
First-time exhibit attendees are influenced most by which form of communication? |
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a. Direct mail
b. Trade publication ad
c. Exhibitor invitation
d. Word-of-mouth |
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| 5. |
Attendees who have attended a show previously are influenced most by which form of communication? |
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a. Direct mail
b. Trade publication ad
c. Exhibitor invitation
d. Word-of-mouth |
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| 6. |
Two-thirds of attendees will form buying plans based on what they see at a show. |
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a. True
b. False |
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| 7. |
First-time attendees spend significantly less time at trade shows, which affects traffic density. |
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a. True
b. False |
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| 8. |
What percentage of attendees find a show useful? |
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a. 20
b. 50
c. 75
d. 90
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| 9. |
According to attendees, which of the following is the most important reason for attending a show? |
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a. Idea generation and planning
b. Networking
c. Learning about new product introductions
d. Gathering information about existing products |
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| 10. |
Attendees' most preferred method of information delivery is... |
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a. Theater style presentation
b. Obtaining literature / collateral
c. One-on-one interaction with exhibit staff
d. Small group demo / presentation |
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| [ Click here to see how you did. ] |
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