Mobile Marketing in Trade Shows

In these tough economic times, any additional marketing techniques that your company employs can seriously boost the profitability of your trade show. With the majority of companies conducting online business, there are many opportunities to showcase your company tech savvy-ness in your trade show marketing.

Mobile marketing gives each exhibitor another way to engage with possible clients on the show floor and creatively drive traffic to your booth. Set yourself apart from the competition and tell attendees concisely and compellingly the benefits of visiting your booth. Rather than attempting to sell to attendees, entice them with them your value proposition.

Mobile marketing allows users to feel like they are part of the experience. Provide them with real time polls on their mobile devices to learn more about their impressions of your service and products to better prepare for future success.

If you have a lot of paper literature at your booth, consider making some of it accessible via mobile devices. Too often attendees walk away with stacks of papers, never to glance at them again. Add a simple Quick Reader (also known as a QR) Code to the bottom of your pamphlets to entice people to take a snapshot and be routed to a mobile version of your website. Allow them to enter their information via their mobile phone, in addition to paper contact sheets, and your numbers of interested parties will increase. More simply, you can allow users to text their contact information to a designated phone number to subscribe themselves automatically for new news and information.

Finally, text-to-win and mobile check-in contests have been increasingly effective on trade show floors. Offer prizes to the first 50 people to check into your booth via a location-based social media service such as Foursquare or Yelp!, or have them text you to enter themselves in the contest. This will increase numbers coming through your booth.

With mobile marketing, the opportunities are endless. Showing that you are on the cutting edge of digital marketing strategies and value the impute of your customers will make you a strong competitor on the trade show circuit.