TRADE SECRETS BLOG
Perk Up Your Trade Show Presentation
A presentation at your trade show appearance is often a great and influential way to get your company message out to those who matter most, your clients, customers, partners and possible leads. A live presentation is a much more effective way to get that message out there as opposed to the PowerPoint slide show or a trade show video loop that you could use instead. Putting on a live presentation could be an expensive option if you go all out with bells and whistles. It is always good to weigh your options and see if a live presentation will be beneficial for your market. If a live presentation will be beneficial to your customers and your bottom line, you can find below several live presentation styles that can be used.
Corporate Overview In this style the focus is all on improving and promoting the companies value and brand to its market. These are suited to trade show use if your company or business has recently undergone a major change such as an acquisition or merger.
The Demo This is where you demonstrate your latest products to your market. You get to show your customers and leads what it is that makes your new product a wonder product. These are suited for product releases. Think Steve Jobs unveiling the latest iPhone or iPod, but on a smaller scale.
Role Play A humorous style that can be used to address any preconceived notions about your company or products or any mis-perceptions associated with your brand. The humor plays well into the hands of your audience, however, this should only be a small portion of an overall presentation. You don’t want to come off as flaky or unprofessional.
Game Show Game show formats are a fun way to address just about anything your company needs to on the day of the trade show. They keep the audience involved and entertained, even more so if prizes are up for grabs too. Once again, this should only be a small part of an overall presentation.
Entertainment Any form of well-planned entertainment will create a huge amount of buzz relating to your company and it will form lasting memories of your brand. In the minds of the attendees. You can use the entertainment to portray a message about your company, though serious messages should be left for more serious methods of communication.
All of the above trade show presentation formats are excellent platforms for delivering your company message to a large group of people. However it is vital that you match your presentation style and its content for it be effective at your trade show. Use the opportunity of a live presentation to drive traffic to your trade show exhibit. Finally to ensure you get the most attendance for your presentation be sure to promote your presentation before the date of the trade show.
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