Busy trade show and event managers rely on us to provide the latest industry information, trends and tips. Below are a few more trusted resources to help you stay on top of your game.
Trade Show Planning and ROI Calculators
Your work starts months before an event opens and doesn’t end once the trade show is over. Use this handy tool from CEIR (Center for Exhibition Industry Research) to help with pre-event planning estimates (potential audience, number of staff needed, how much space to secure, etc.) and after the show to determine reach, staff performance and potential ROI.
Publisher of best practices in trade shows and events, EXHIBITOR Magazine provides practical ideas and information marketers can immediately apply. You’ll find access to in-depth analysis of America’s most successful exhibit and event programs along with Knowledge and tools to produce high-performance programs with measurable results.