This “package” is the perfect add-on for those looking to
utilize or supplement their trade show or event marketing with
Traditional PR services.
The Traditional PR offerings include:
Securing a registered press list for the trade show
or event, and reviewing it with you
Reviewing the “news” you want announced at the show,
and then determining how to best promote (i.e. coordinating
an on-site press conference; announcing day/time for
special booth book signing, celebrity stop-by, customer
demonstrations, CEO autographs, etc.)
Negotiate last minute executive participation as a speaker or
panelist, if requested
Work with client to create press releases promoting news,
company announcements, and booth activity
Distribution of press release to developed media list in the city of the
event and across the industry trades