Trade Show Strategic Marketing Services

Shaking lots of hands indiscriminately does little to drive profits. Often the intent of a trade show is lost in the execution of the details. The bottom line is results. A measurable return on your investment should always be expected. Our strategic marketing group is here to help you focus on your objectives and drive targeted traffic to your booth.

Whether you need a pre-show demand generation campaign, an effective press release, an interactive multimedia presentation or an entire re-branding of your company image, you can rely on The Trade Group® to add the power of purpose to your marketing endeavors.

  • Email Campaigns
  • Branded Microsites
  • Direct Mail
  • Collateral
  • Hospitality Suites
  • Sales Training
  • Specialty Items
  • Venue Marketing
  • Performance Measurement
  • Lead Generation Campaigns


Why choose The Trade Group® to assist with your trade show strategic marketing?

If you want to get a return on your trade show investment, you need a solid trade show marketing plan. The Trade Group offers strategic marketing services to help your business get noticed before, during and after the show. We can help you develop a marketing plan from the ground up or supplement your current plan as needed.

The Trade Group can work with you to deploy email campaigns, direct mail, sales training, venue marketing, lead generation campaigns and other effective strategies and tactics. We also offer digital marketing and PR services to help give you the edge online and in social media.

With more than 25 years in the exhibition industry, The Trade Group has helped clients develop winning marketing strategies that achieve results year after year. To learn more, visit one of our four showroom locations in Dallas, San Antonio or Pittsburgh. You can also call us at 800-343-2005 or fill out our contact us form for more information.


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