TRADE SECRETS BLOG

Tech Q & A: Bring Technology Into Your Trade Show

By admin at June 19, 2012 | No Comments » |
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We’re answering some of your most-asked questions about tech and trade shows.

It seems as though every single day there is a new piece of technology or a groundbreaking social networking that is released into the business world. And when you’re already balancing your own company website, an active Facebook and Twitter account, setting up a new Google + page and updating your LinkedIn, it can seem more than a little overwhelming to jump into some of these new tech finds and understand what exactly they’re all about.

Sure, it would be easy enough to dismiss some of these new networking sites and revolutionary web services, but the truth is, nearly all of these new advancements in technology can be used to benefit your business, both at trade shows and in your day-to-day operations.

In order to help you get a better understand of some of the most popular and unheard-of products  that many businesses are using to promote their trade show, we are answering some of your most frequently asked questions about everything from Facebook to cell phone applications to Google +. Hopefully, with this information, you can set your company apart from the others at your trade show events and truly take the next step in the tech world.

Q: What Is A QR Code and How Do You Set One Up?

A: A QR Code is a 2-dimensional bar code that is embedded with a hyperlink that contains a specific set of data. When the code is scanned by a smart phone user, the information that was embedded into the hyperlink (text, numbers or an internet link) is now available to the person who scanned it. Or, put simply, a QR Code is a mobile link that will lead a person to any kind of data that you specifically set. Any person who as a QR Reader app on their cell phone can simply launch the app, then point it at your code. They will then be directed to the URL address that you embedded in the link.

The best part about QR codes? They’re completely free to make! Many websites such as QRStuff or ShareSquare will allow you to create a free QR Code that links to a specific set of data.

Q: Can You Track A QR Code?

A: Yes! You can use your Google Analytics page to track the traffic of your website generated from your QR code. However, there is an even simpler way to do this through a free web application called Bit.ly. This URL-shortening application is a great tool for tracking web traffic that is redirected to your QR Code landing pages. Simply create a free account at  https://bitly.com/ and insert the target URL into their URL-shortener. In your list of shortened URLs, you’ll see the target URL, with a link beside it for the “Info Page” for the URL. Click on it, and you’ll see tracking information and a QR Code for the shortened URL.

To save the image, right click it and save to your hard drive to use across the web. You can then use the reporting tool on your Bit.ly account to track scans/visits via your QR Code.

For more information about simple ways to use technology in your trade show, stay tuned for our Part 2 article later this week.

 

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