TRADE SECRETS BLOG
The Benefits of Social Media Marketing For Trade Shows
How can social media benefit your company at your next trade show?
It is no secret that social media has become an essential part of our daily lifestyle and culture within the last decade. Whether you are sharing photos with your friends on Facebook, recording the most interesting snippets of your day on Twitter, or connecting with old work colleagues on LinkedIn, these sites offer a great way to reach out to people all over the world and form a real connection online.
Within the last few years, a new form of business marketing has sprung up around the world of social media and it is transforming corporate marketing events and trade shows into one of the most exciting avenues of business networking around. While face-to-face marketing is still essential to any company’s marketing strategy, social media sites offer a new way to grow relationships with present and future clients by connecting through your businesses’ social profile.
In fact, according to EXHIBITOR’s 2012 Social-Media Marketing Survey, businesses who are tapping into the marketing potential of social-media applications claim increased brand awareness, enriched relationships with clients and prospects, increased booth traffic and event attendance, additional press coverage, and even increased sales as a direct results of their campaigns.
Given these facts, it is easy to see why the use of social media as a marketing tool as exploded over the last two years within the trade show community. To give you an idea of just how big social media marketing has become, the percentage of marketers using social media as part of their exhibit programs has increased by nearly 90% since 2010.
On top of that, eight out of ten marketers report that their companies are currently using social media for a variety of purposes, including exhibit marketing (58%), event marketing (36%) and other general marketing purposes (67%).
Utilizing social media is also a great way for your company to reach out and interact with potential leads both before and after your trade show. For instance, LinkedIn can help you to identify prospective leads based on the social content on their profiles, such as demographic information or biographical details. You can also build up a future prospect list after your show by identifying those people who interacted with your Facebook posts, tweeted or retweeted your Twitter profile, or joined your event’s Facebook or LinkedIn pages.
Given all of the positive buzz surrounding social media marketing for trade shows, it is obvious that this is a limitless potential for your company in terms of exhibit and event marketing. In fact, 77% of EXHIBITOR’s survey respondents anticipate that the importance of social media as a marketing tool is only going to increase in the coming year. So, if your company has yet to get started with the social media movement, now just may be the perfect time to get started.
Does your company utilize social media as a way to market your business at trade shows? Be sure to let us know about your social media marketing efforts in the comments below!
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