TRADE SECRETS BLOG
The Most Popular Trade Show Promotional Items
Choosing the most effective, desirable promos for your trade show event.
Whenever attendees come to a trade show event, they have a set goal in mind of what they want to accomplish during the show – meet with new companies and key industry figures, learn about different products and services that may benefit their business, and possibly even find a new company to work with in the future.
However, no matter how dedicated and focused an attendee may be about meeting new clients and forming new business relationships, there is always one other goal that is in the back of every attendees mind at a trade show event―giveaways.
Everyone loves free gifts, whether it is a luxurious new case for their laptop, a bright new football to pass on to their kids, or even a new pen for their office. No matter how big or how small your promotional item may be, you can bet that attendees will be in line to happily accept any gift that you give them.
Promotional products are not just good for attendees, but they can also be a great marketing tool for your business. Giveaways create a favorable promotion of your brand, while at the same time reinforcing your company’s image and message.
However, the main reason that businesses give away promotional products at trade shows is for impressions. When you give away a t-shirt or a coffee mug, the person who receives your product is going to use it in their day-to-day life. This means that your company name and logo will not only be seen by them, but also by all of the people that they come in contact with throughout the day.
Here are just a few of the most popular promotional items that you can choose to get the word out about your brand and message at your next trade show event.
One of the single most effective and popular promotional items that you can giveaway at a trade show event are bags. These promo products are durable and practical, while at the same time being large enough to be noticed by others who are walking around the trade floor. Totes and drawstring bags are also very popular because people want to use them to hold all of the literature and products that they receive throughout the convention.
Products that are related to technology and computer accessories are always a huge hit at trade shows. This is because no one, especially business men and women who are frequently traveling, can ever have enough portable hard drives or web keys. Another great giveaway that relates to electronics is cases for cell phones and tablets. Many companies allow you to print your own custom silicone case with your logo on it to be used for a variety of tech products.
No matter how many expensive promotional products you provide at your trade show, there is still one basic giveaway that people will continue to crave―pens. Let’s face it, you can never have enough pens. You need them for your office, your home, your briefcase, your car, and virtually any other place in the world where you need to jot down a note. Because these promo products are relatively cheap, they make a great giveaway for anyone who is looking for an inexpensive way to market their brand at a trade show event.
If you are interested in seeing what other promotional products are available to businesses and trade show exhibitors, be sure to check out The Trade Group’s full catalog of trade show promotional products. We can help you to establish which products would work best for your brand and get you the attention you deserve at your next trade show event.