TRADE SECRETS BLOG
The Top Three Trade Shows of 2011
TSNN’s three biggest, most noteworthy trade shows of 2011.
There are many different factors that make up a successful trade show: years of experience and marketing within the industry, a consistently large number of attendees, well-known speakers and exhibitor presentations.
However, there are some trade shows that are simply a head above the rest when it comes to success. Recently, the Trade Show News Network (TSNN) released their list of the top 250 trade shows of 2010, ranked by net square footage in the United States.
Some noteworthy statistics that came out of this list included the fact that the busiest month for trade shows this past year was March, with 30 shows. January and February both came in at a close second with 27 shows each.
It was also interesting to see that Las Vegas was not only responsible for hosting two of the largest trade shows in the country, but that they also hosted the most amount of shows on the list―a whopping 60 shows (24%). Orlando came next with 25 shows (10%), and Chicago was third with 22 shows (8%).
However, what was most significant about this survey was the impressive trade shows that topped the list:
#3 – The Pack Expo International / Process Expo / CPP Expo
Organizer: Packaging Machinery Manufactures Institute (PMMI)
Net Square Footage: 1,054,505
This three day event, held in Las Vegas every other year, focuses on the latest developments in packing technology, machinery, materials, containers, components and more. With over 1,800 exhibitors last year, it is the go-to event for anyone in the packaging and processing industry. In 2010, trade show exhibitors were able to connect with more than 25,000 attendees that represented a wide range of industries including automotive, dairy, printing, computer software, pharmaceutical, beverage, etc.
#2 – The International Manufacturing Technology Show
Organizer: The Association for Manufacturing Technology (AMT)
Net Square Footage: 1,137,375
This premier manufacturing technology show, held every two years at McCormick Place in Chicago, reaches over 82,000 attendees in many different areas of manufacturing, such as metalworking, fabricating, welding, metal forming, tools and more. In 2010, more than 1,700 exhibitors were present to give valuable insights and ideas to the world’s leading equipment producers, as well as display their products in a variety of different pavilion categories.
#1 – The Consumer Electronics Show
Organizer: The Consumer Electronics Association (CEA)
Net Square Footage: 1,442,000
Snagging the number one spot on TSNN’s list of top trade shows is the Consumer Electronics Show. With over four decades of success, this popular trade show reaches over 130,000 attendees across global markets, including retailers, content providers, cable and satellite TV providers, engineers, government leaders, corporate buyers, financial analyst and media personnel from all over the world.
In 2010, their exhibitor directory included more than 2,700 exhibitors in many fields of consumer electronics and media, including corporate members who were involved in areas of design, manufacturing, development, distribution, integration and more.
Whether your company is looking for a unmatchable trade show opportunity at an event similar to the ones mentioned above, or you are simply looking for a smaller opportunity within your local area, it is important to research a trade show before attending.
To view the full list of the top 250 trade shows and the number of attendees and exhibitors that attended each one in 2010, head to the Trade Show News Network’s website.
Image source: Jupiter Images
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