TRADE SECRETS BLOG
Which Flooring Is Best For Your Trade Show Exhibit?
Tips for choosing a flooring that best suits your company’s exhibit.
There are many different extravagant add-ons and features available to trade show exhibitors that can be added on to exhibits in order to make it both unique and eye-catching to attendees: flashing lights and video screens that light up the room, signs and banners that stretch across your entire exhibit , and even custom scents that are specifically designed to mentally stimulate those around you.
While each of these different accessories offer a great way for your company to step out of the box and really connect with trade show attendees, many exhibitors often do not realize that there are several ways to wow attendees without all the flashing lights and over-the-top tricks.
One of the most minimalistic, yet effective features that you can add on to your booth is custom flooring. However, before you brush off this simple suggestion and move on to bigger and better accessories, you may be interested in knowing just how beneficial custom flooring can be to your trade show exhibit.
What Can Custom Flooring Do For Your Exhibit?
When choosing a trade show booth or custom business display, many companies do not often think of flooring because they assume that most people will simply use the flooring that the exhibition hall has offered. While this is true, exhibits that stick the simple, generic concrete flooring are missing out on a great opportunity to truly stand out among the rest of the exhibitors.
Lining your exhibit with custom hard wood flooring or plush, cozy carpet will not only improve the overall appearance of the exhibit, but it will also set a professional tone for your company brand. Just because this small detail of adding carpet to your exhibit may seem simple enough to you, it may be the one extra driving force that an attendee needs to come check out your exhibit.
Another huge benefit of custom flooring is the comfort factor. Think about it, if you have ever been to a trade show before, you know just how hard it can be on your feet to stand on concrete all day long, walking from exhibit to exhibit. Not only will custom flooring be a nice break for your own feet, but your attendees will also be thankful that you took this extra step to enhance their trade show experience.
What Type Of Flooring Is Available?
Which type of custom flooring you choose to use for your exhibit can say a lot about your company and its overall brand. Luckily, there is a large variety of options to choose from:
- Carpet: This flooring choice is great for appearance and comfort, especially if your trade show is a multiple day event. However, it’s important to remember that carpet can dirty quickly. Therefore, be sure to bring a vacuum to the event so that you can go over the carpet each night to keep it looking fresh.
- Hardwood Flooring: One of the most professional looking flooring options available for trade booths is hardwood interlocking flooring. With built-in wire management and sloped edges and corners, this type of flooring will definitely get your exhibit noticed.
- Vinyl Flooring: This type of floorings offers the largest variety of options for patterns and colors. Whether you’re looking for industrial-looking diamond plate, or fancy-looking marble, vinyl flooring as a finish that will be right for you.
- Foam Flooring: If you’re looking for an extra step in comfort, but with minimal set up time, foam flooring is your best option. This thick, high-density foam is made up of interlocking tiles that snap together in mere minutes.
When you add custom flooring onto your trade show exhibit, you create an atmosphere that makes attendees feel as though they are walking into something special. After all, when your exhibit stands out visually, it will draw people in physically.
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