Maximizing the Value of Live Events

Thanks everybody for joining this session of The Bottom Line. I’m here today with Mal, and we’re actually face-to-face and we’re going to talk about face-to-face moving forward with events, so Mal let’s talk a little bit about why do companies go to shows and how does that contextually become even more relevant now as we’re coming out of COVID, and you just came back from trade shows recently?

Returning to the Show Floor!

If your prefer to read instead of watching our short video, here is the transcript of Mal Gilvar on the trade show floor at MRO 2021:

Airstream Retrofit: In The Shop

If you prefer to read instead of watching our short video, here is the transcript of the conversation between Mike Gilvar, Mike Graziani, and Pete Adauto:

How To Convince Your Boss To Return To Live Events in Light of COVID-19

After nearly a year spent battling the coronavirus, better therapeutics are now available and a vaccine roll-out is expected during the first half of 2021 and beyond. As live event bans ease and vaccinations become widespread, some event marketers may face resistance from management about returning to live events. Here’s how to make your case.

Promotional Products

If you prefer to read instead of watching our short video, here is the transcript of the conversation between Mike Gilvar, Mal Gilvar, and Robin Dean:

Commercial Graphics

If you would prefer to read instead of watching our short video, here is the transcript of the conversation between Mike Gilvar, Mike Graziani, and Pete Adauto:

Mobile Process: Why/Buying the Unit

If you prefer to read instead of watching our short video, here is the transcript of the conversation between Mike Gilvar, Mal Gilvar, Mike Graziani, and Pete Adauto: