J Hilburn Private Event
J.Hilburn, a line of luxury menswear, produces hand-crafted pieces tailored to each customer’s needs. Employing a team of talented and skilled stylists, J. Hilburn brings together the finest materials and an eye for elegance and quality.
J.Hilburn turned to The Trade Group to help them celebrate their 2014 fashion event. The fashion designer needed a retail structure created that would allow stylists to personally interact with the new fall collection. The structure would be set up in a grand hotel ball room, and would need to be both functional and offer an esthetically pleasing design in harmony with J. Hilburn’s brand ethos.
Working with an architectural firm, The Trade Group created a 55×55 structure. Following the architect’s design, Trade Group collaborated closely with the designer on material and finishes to ensure a final product in line with the client’s vision. Trade Group carried out the fabrication and installation of the retail structure.
Once in place, Trade Group worked with J. Hilburn, providing on-sight supervision of the project including layout and lighting. Trade Group also advised the designer on product placement and additional design details.
The completed structure was composed of powder-coated square aluminum extrusion, in a rich brown hue to create a feeling of warmth as a backdrop for the fall collection. Veneer laminated wooden towers anchored the space while product display elements and additional fixtures showcased J. Hilburn’s apparel. The Trade Group produced all of the large graphics showcased throughout the space as well as the three-dimensional logo lettering on the towers.
The entire event lasted only 4 hours, but was wildly successful and was well received by all the stylists.
Robert Milum, creative director for J. Hilburn, was pleased with the final product. “When we came to The Trade Group, you really understood us, understood the vision. It needed to be upscale and nothing like a trade show. We’ve been really happy with the way The Trade Group has come through with an amazing exhibit. This is above and beyond what we thought it could be.”