Case Study UPMC Health Plan
Client: University of Pittsburgh Medical Center (UPMC) Health PlanIndustry: Medical
Solutions: Six 8’ x 10’ Custom Mall Kiosks to fit into floor spaces of 8’ x 10 (1), 10’ x 12’ (1) 10’ x 15’ (4)
Challenge: With recent healthcare regulation changes, UPMC wanted to provide health care coverage information and options to a wide audience. A single brick and mortar store would likely be a challenge for much of the region to access, as well as costly to construct and maintain. Mall kiosks would provide multiple locations in a convenient setting. However each kiosk had to meet all client needs as well as a wide range of strict mall regulations.
UPMC requested an office-like environment to allow for two private or semi-private meetings as well as casual seating areas for those seeking general information. Each area also had to comply with the Americans with Disabilities Act (ADA). A “working office feel” required electrical power at each meeting station for computer access. The kiosk also had to provide information for passive viewers through its overall branding and messaging.
Design Solutions: A custom 8’ x 10’ kiosk structure was designed to mimic the clean and professional look of a medical office environment. At 8 foot tall, each was built with a perforated metal ceiling to allow for strict height and fire regulations. A pocket door was integrated into the center of each kiosk to separate the area into two private meeting spaces while additional counters and tables provided casual seating. Un-raised flooring defines the space, while still being ADA compliant. The design included pre-planned wire management solutions to accommodate computers as well as lighting wiring to be hidden and again, be ADA compliant.
UMPC is a well-established brand in the area and therefore the impactful purple coloring along with the UPMC name was all that was required to ensure the kiosk was instantly recognizable to mall visitors. A flat screen monitor was added to display information to those who may be unfamiliar with UPMC’s Health Plan.