Client: Warner Bros. – 50×50 Island at Pax East 2013
Challenge: Warner Bros. offers a large and varied catalog of gaming titles. While this is a benefit for WB it could make for a very chaotic visual on the show floor when attempting to incorporate all the titles into one space.
Design Solutions: Our initial concept was to unify the exhibit artwork, primarily featuring graphic content from the games, by applying a common border treatment. However, the client felt that this might sacrifice the visual of each game being unique.
Thus, we instead decided to embrace and celebrate the variety by positioning the large murals right next to each other, and in certain cases, even overlapping, in a “NYC Time Square” fashion. This controlled chaos provided a real sense of energy and, coupled with the circular floor plan, quickly immersed the guest in the WB Games library. Large monitors and video walls added even more energy and movement overhead while custom lighting helped to define the gaming areas below and guide the guest. Workstations were grouped, in a linear fashion, by title in a broken-circular floor plan that separated the guest from the rest of the exhibit hall without making them feel trapped.