FIREFALL | EXHIBIT DESIGN AWARD
International Exhibit: FireFall at Gamescom
The Trade Group won an EXHIBITOR Magazine’s 27th Annual Exhibit Design Award for its design for Red 5 Studios videogame FireFall with a Silver Award in the International Exhibit category.
Established in 1986, the Exhibit Design Awards honor the world’s best trade show exhibit designs. The 2013 competition drew entries from 10 countries, including Germany, Korea, Singapore, Turkey, South Africa, and more.
The award winning, domed, two-story structure featured custom lighting and video projection. At 72 feet by 79 feet the exhibit included 40 gaming stations and several monitors ranging from 36″ touch screens to a trio of 65″ screens to create an expansive video wall. Inspiration for the “dome” came from a major element of the game itself; the evil force residing within the clouds known as “The Melding”. The canopy, custom lighting and video projection provide a visual representation of this element.
The Trade Group exceeded expectations regarding restrictions on ages of visitors due to video game content by attracting everyone to this multilevel masterpiece. Guests of playing age scaled the circular stairs to the rich interactive gaming experience on the upper deck, while others were able to peruse the lower level museum and shoot photos with life-sized characters of the game being portrayed by actors in elaborate costumes.
Click the video link at the right to see the exhibit during construction and in action. Learn more in the featured article in the May issue of EXHIBITOR and at http://www.exhibitoronline.com/topics/article.asp?ID=1384#.UYuh7L9sDao