We are living in the on-demand era. Apps, movies, television, all are available to us when and where we want them. It’s a trend that is only going to increase as technology and innovations make more and more aspects of our lives available right at our fingertips.
The latest on-demand trend has hit in retail: pop-up shops.
Pop-up stores are not new – the concept has been around for more than a decade. What is new is the way retailers are deploying pop-ups and making them a part of their core retail strategy.
Originally, pop-ups were used to promote sales, a way to highlight special items or items that needed to move off the shelves. Now, however, the pop-up has matured into an extension of a brand – to tell a story or deliver an experience.
This makes sense; especially with the way retail is evolving. Satellite outlets are shuttering across the nation in favor of large, flagship stores in urban locations. Retailers are trying to deliver experiences along with shopping options.
It is also the perfect time for pop-ups as far as the real estate market is concerned. With store closings leaving holes in their ledgers, renters are more and more willing to lease space on a monthly basis.
Still, no matter how cheap a pop-up might be compared to a permanent location, retailers incur a cost to set one up. Fortunately, there are low-cost options available to retailers that can aggregate the cost of setting up pop-ups over several years.
One example is the AirClad line of mobile architectural structures. With an AirClad, retailers do not need an existing building, just an area wide enough to set up the structure.
AirClads come in several sizes to fit any area.
- XPO: The XPO is a single story model that’s available in two sizes of approximately 20 and 33 feet wide. You can extend the depth in increments of 8 feet simply by adding additional AirCells.
- XPODH: Double the height with the XPODH for a 20-foot tall space that’s 33 feet wide and starts at 16.5 feet deep.
- Yum Yum: the Yum Yum is an 8×8-foot pod that’s designed for selling merchandise through its hinge-up serving window.
The AirClad’s contemporary design looks great, and it blocks out noise and the elements. Its sturdy, aluminum supports were carefully engineered with stability and safety in mind. A double layer of coated fabric membrane with a securely bonded trim fits tightly in the aluminum framing channels, providing the AirClad structures with their rigidity and strength.
An optional climate control system is available to keep guests warm in the winter and cool on hot summer days.
AirClad products were designed to adapt to a variety of environments and don’t require a special foundation. The structures set up on the ground with supports underneath for stability and leveling. Flooring panels lock in place to help ensure the structures stand firm with space under the floor to accommodate an electric grid.
The front and back entrances feature clear Plexiglas panels and doors, so guests can easily check out what’s happening at your venue. The AirCell and Plexiglas can be fully branded, to ensure your pop-up attracts the attention it deserves.
The Trade Group can build out the interior to suit most any application – from creating a vibrant retail location fully to a functional restaurant. To learn more about the AirClad line of products and how The Trade Group can help you design a pop-up store strategy, call 800-343-2005.