While backlighting (also referred to as light boxes) is not a novel concept, it is securing popularity in advertisement marketing via signage and exhibits both outdoor and within trade shows or events. Backlighting is able to exponentially increase the impact of brands on their audiences…but how?
Let’s examine the benefits of using backlighting and why more companies are eager to include it in their exhibit designs.
Backlighting Attracts Attention
Studies show that internally-lit signage is more visible from a longer distance than signage that is lit externally since colors appear brighter and text is more legible. This effect is especially advantageous in locations with dimmer ambient lighting, such as gaming events or some technology events. Your backlit elements will stick out like beacons and draw attention to your exhibit:
- Images/graphics and text increase value and maintain focus on your branding and message.
- Produce a modern, advanced aesthetic compared to standard-lit displays.
- Stand out amongst your competitors by highlighting what’s most important.
- You can even increase attention to your brand by 40%!
What should I know about backlighting before I include it in my exhibit?
Here are some key aspects to examine before you jump in:
Fabric and Printing Quality
If you want your graphics to look bright and crisp, you’ll need to ensure that the fabric you’ll be printing on is high-quality or your colors may appear muddy. You also want to make sure the fabric used is ideal for allowing light to filter through the fabric. At The Trade Group, we use SEG fabric to create high-resolution fabric graphics that are both lightweight and easy to install.
Believe it or not, a light’s color is measured in temperature (Kelvins) and color temperatures over 5000 K are known as “cool colors” (blue-white), while lower color temperatures (2700 – 3000 K) are known as “warm colors” (yellow-white through red). The color you use in backlighting can determine the color your image and text will appear, therefore, the most optimal color temperature is around 6000 K (neutral white). This will give your backlit graphics the most “true” colors.
UL & CE Mark
You want your display to be just as safe as it is attractive. Make sure your backlighting is up to code by ordering your lighting from a reliable supplier (they will ensure all lighting is up to standard).
High-quality backlighting will guarantee that any shadows from the internal lighting are minimal on the rest of your exhibit.