When The Trade Group’s design team was fleshing out ideas for our Pennuto™ line of modular trade show displays, creating an exhibit that streamlined product displays and demos was a top priority. Enter the new, customizable, 20’x20’ Turin display.
As with other display designs in the Pennuto line, the goal with the Turin was to create a space that feels like a unique, freestanding environment when you enter the exhibit. While the Turin’s clean, modern design is beautiful and functional as is, the exhibit can be customized with 360 degrees of branding to create a cohesive, enveloping feel.
Is the Turin Display a Good Fit for Your Brand?
You will love our Turin display if your product- or service-centric brand needs a trade show exhibit that offers:
A modern design with an open feel.
The Turin’s standard design includes a variety of bold features that won’t get missed on the trade show floor, such as:
- Four 16’x4’x2’ columns to anchor the space.
- Four spherical pendant lights.
- Two contemporary ceiling features that extend from front to back on the right and left sides of the display and a center ceiling feature covered with SEG (silicone edge) fabric graphics that also extends from front to back.
- Traditional shelving for product displays which can easily be swapped out for demo or work stations.
- Built-in, locking storage.
Endless options for customization.
Aesthetically, exhibitors can customize the columns with rigid graphic panels, light boxes and large graphic murals. Different types of graphics can be used on the same column too, i.e. an 8’ light box (Powered by LUMIO™ Technology) on the bottom portion of the column and an 8’ rigid panel on top.
To further reinforce the 360-degrees of branding philosophy, clients are able to customize lighting features and flooring in the Turin display too.
Pendant lighting shades can be swapped out for other shapes and styles and colored LED lights can be swapped in to give the space a different feel. Of course we offer a wide variety of uplighting, downlighting and accent lighting options based on your needs.
Exhibitors can choose from a variety of trade show flooring materials, colors and finishes – we can even custom print flooring for your Turin display. Whether you prefer carpet, rollable vinyl or wood laminate, we have your floor covered.
Plenty of eye-catching ways to demo and display products and services.
The design team really wanted to make it easy to feature products and services in the Turin display, so they came up with a bunch of ideas for clients to consider (and most are so turn-key, that adding them won’t increase the cost of your exhibit). Some options include:
- Choice of wood, laminate or glass shelving.
- Inset shelving with LED lighting.
- Demo stations.
- Video monitors.
- Transparent LED product display boxes with video graphics.
- Ability to mount large products directly to the face of the columns and in front of light boxes if you choose.
The ability to easily make adjustments to the display from show to show.
When we designed the Turin, the team really focused on what our clients need at a trade show and how often those needs change. For example, we know company’s often release new products and services right before a show.
So with the Turin design, we made sure it would be easy to do a quick, last minute change – swap shelves in and out, add a monitor, replace graphics, etc. – to meet those needs
The option to rent or own.
Whether you want to purchase a Turin exhibit to use for several years or prefer renting an exhibit for a one-time event, we won’t judge. All of the wonderful design features of the Turin – and ability to customize as needed – are available whether you rent or purchase the display.