TTG designed and installed murals for a celebratory installation at the Great State Fair of Texas
When Fletcher’s Original State Fair Corny Dogs was looking for a reputable graphic design firm to handle a special project for the Great State Fair of Texas, The Trade Group got the call. In 2017, Fletcher’s was celebrating its 75th anniversary at the Fair, and Fair organizers wanted to recognize the milestone in a big way.
The Fair reached out to Fletcher’s matriarch, G.G. Fletcher, and offered her a prime piece of real estate in one of State Fair’s most visited buildings – the Tower Building – to hang signage celebrating their anniversary.
The installation site featured two columns intersected by a narrow column of LED lights on the front side and a blank white wall on the reverse side. When the State Fair initially approached G.G., she considered wrapping the whole wall with the Fletcher’s Corny Dog logo, but she wanted the installation to do more than celebrate the company’s anniversary.
A celebration AND a tribute
According to Robin Dean, Senior Design Consultant at The Trade Group, “When I spoke with G.G. Fletcher, she was very clear about her goals for the project. She wanted to pay tribute to her recently departed husband, and Fletcher’s patriarch, Skip, while celebrating the longevity of the company’s involvement with the Texas State Fair and everything corny dogs.”
Fletcher’s wasn’t allowed to use the graphics for advertising, so TTG’s graphic design team focused on accomplishing G.G.’s three goals, while shining a spotlight on the Fletcher’s Corny Dogs brand.
A labor of love, nostalgia and corny dogs
To get the project rolling, the Fletcher family provided TTG with hundreds of photos taken during Fletcher’s decades-long affiliation with the State Fair. G.G. had also written a timeline of “The Original State Fair Corny Dogs,” which included fun facts and milestones, that she wanted incorporated into the design.
The two front column murals.
Featured a dedication to the 75-year celebration and the passing of the torch from Skip to his three children. As Dean explains, “The tribute to Skip included a black and white photo of Skip from the 50s above retro-looking, Polaroid-style, color photos of his three children who are taking over the business. Below the photos the text reads ‘The Legacy Continues,’ which was such a lovely touch.”
To further reinforce the Fletcher’s brand in the installation, the design included a sign with the Fletcher’s logo and Mr. Corny. In addition, the narrow column of LED lights was covered in red translucent vinyl that matched the red in the Fletcher’s color palette.
For the 170”x183” back wall mural.
The design team included a variety of photos from over the years. Pictures of Fletcher’s family members, customers, Corny Dog stands, Big Tex and Oprah made the cut. The mural also featured Fletcher’s red and gold color palette, logo, Mr. Corny mascot, G.G.’s timeline and design elements that gave a nod to the State Fair.
Social media and interactivity: Added touches gave the project legs.
The Fletcher’s installation was also designed with fans of its famous Corny Dogs in mind. “We knew fans would be excited to see the nostalgic photos and learn more about Corny Dog history, but we also wanted to build excitement about the brand. To encourage fans to share their Fletcher’s experiences, the hashtag #fletcherscornydogs was featured on both the front and back murals,” Dean says.
The Fair also invited the agency that creates the Dallas “BIG” signs to install a Fletcher’s inspired version in front of the columned wall. Combined with the celebratory and tribute murals, this addition made for the perfect interactive and photo opportunity for Fletcher’s Corny Dogs fans. And who doesn’t love to share a photo on social media?
Most important, the family was delighted with the finished installation and its highly personal message. “G.G. was very pleased with how the project turned out. The overarching message of the celebration came through, while tipping a hat to Skip and his passing of the torch. And even though the murals couldn’t scream advertising, they did remind people to visit the Fletcher’s Corny Dog stands,” Dean says.
Have a milestone you want to celebrate with one-of-a-kind commercial graphics?
Give us a call at 800-343-2005 to speak with one of our friendly sales consultants. We’ve been designing eye-catching commercial graphics for more than 30 years and would love to help with your next project.