TTG helps transform a former Macy’s with vinyl graphics, lightboxes and more
Located in the southern part of Dallas, the 40+-year-old Red Bird Mall has been struggling to survive for years – most recently under the moniker Southwest Center Mall. Enter Dallas investor Peter Brodsky, who plans to revitalize the former Red Bird Mall with new retail tenants like Starbucks, a Marriott Courtyard Hotel, tech incubator, office space, a park and upscale apartments, while reclaiming the Red Bird name.
During the redevelopment process, which will span several years, Brodsky needed a space to educate people about the project and meet with prospective tenants. So the space formerly occupied by Macy’s was chosen to house the Red Bird Marketing Resource and Leasing Center.
According to Will Ryan, Senior Design Consultant at TTG, “Our long-standing client, Alpha Business Images (ABI), represents the developer and they reached out to us for help bringing the space to life. They often turn to us to produce large format graphics, lightboxes and signage.”
Large vinyl graphics and SEG fabric lightboxes tell the Red Bird story.
ABI and TTG collaborated to produce several graphics that would represent the history of the once- popular retail space, as well as the developer’s vision for the Red Bird community of the future. The graphics would also serve as temporary walls that would define the space.
The initial plan was to produce two larger, 21’x8’ walls printed on adhesive vinyl that would depict
the Red Bird History and Vision, as well as five 6’x8’, LED backlit,single-sided, fabric
lightboxes. The SEG fabric lightbox graphics would represent how the developer planned to reimagine the area as a place to “Live, Play, Shop, Stay and Work.”
To create visual interest, the lightboxes were produced in two depths – three 80mm and two 120mm thick – to produce a staggered effect.
“The developer was so impressed by the bright, crisp look of the lightboxes, he asked if we could build a light box for the 21’x8’ Vision Wall in place of the vinyl graphic. We were happy to oblige, because the large lightbox wall really lights up the space,” says Pete Adauto, Project Manager at The Trade Group.
Attention to detail and thoughtful accents create a welcoming space
The ABI-TTG collaboration didn’t end with the graphic walls. TTG facilitated the production of dimensional signage with the Red Bird logo. As Adauto explains, “The sign ended up being a key part of the design. It includes 3-dimensional letters mounted on ¼” acrylic that are attached to 2” acrylic stand-offs, so it looks like it’s floating away from the wall.”
TTG also created profile cut logo graphics for the glass doors at the front entry, gray adhesive vinyl chevron graphics to highlight the coffee bar nook and custom-made 4’x8’ rugs.
In TTG’s capable hands, installation was completed without a hitch.
“From start to finish, the project was completed in three months, even with the addition of the 21’ lightbox and other add-ons here and there. ABI and the developer were extremely pleased with the execution of the entire project,” says Ryan.
Need information on commercial graphics for an upcoming project?
Contact The Trade Group at 800-343-2005 to speak with one of our friendly commercial graphics sales consultants today. We’d love to hear more about your project and help bring it to life.